Richfield-based Best Buy will become the first national retail chain to carry the Apple watch.
Bloomberg News reports that more than 100 Best Buy locations will begin offering the 16 models of the Apple Watch starting on Aug. 7. An additional 200 stores will have the device on hand by the time the holiday season begins.
“The Apple Watch is an important addition to an emerging product category, and we know our customers want it,” Jason Bonfig, Best Buy’s senior category officer, said in a statement released by the company on Sunday. “We are excited to bring Apple Watch to more consumers."
The Star Tribune's story notes that the move will make Best Buy the first national retailer outside of Apple’s own stores to sell the smartwatch.
Best Buy will have 16 Apple Watch models, including the Sport and Watch versions, as well as almost 50 accessories.
Best Buy’s e-commerce site will offer it as well.
After a major marketing buildup, the Apple Watch first became available in April, and were mostly available to online buyers. The smartwatches then appeared in Apple’s brick-and-mortar stores last month. They also have been available at a few high-end boutique stores.
The Independent adds the decision to sell the watch will be helpful for Best Buy's positioning for the holiday,