Snap Fitness to launch line of 'yoga for the masses' studios


Lift Brands, the parent company of Chanhassen-based Snap Fitness, plans to launch a new line of 1,000 small-sized yoga studios in the next five years.

The Business Journal reports YogaFit Studios will offer live and virtual yoga classes. The 24-hours studios will be 1,500 to 2,000 square feet, less than half the size of the average Snap Fitness club, which range from 3,500 to 5,000 square feet. The price will be smaller as well, with members paying $49 to $79 for unlimited monthly access.

“Yoga, although it’s for everyone, is not priced for everyone,” Lift Brands founder and CEO Peter Taunton said in an interview with the Business Journal. “My goal is to make yoga more affordable for the masses.”

The first YogaFit Studio is scheduled to open in Excelsior on May 15. TwinCitiesBusiness notes that YogaFit was founded in 1997, but Lift Brands landed a licensing deal with the company just last year.

A 2012 "Yoga in America" study commissioned by the Yoga Journal found that 20.4 million Americans practice yoga, compared to 15.8 million from the previous 2008 study. Data for this survey, called the most comprehensive study of the consumer yoga market, were collected by Sports Marketing Surveys USA.

In addition to the new yoga concept, Lift Brands also has recently opened 132 9Round kickboxing clubs. In February, the Star Tribune had a story about the expansion into the stand-alone kickboxing concept, which provides an intense 30-minute workout with punching and kicking heavy bags, doing stationary vertical jumps mixed in with a variety of vigorous floor exercises.

The story said that 500 to 600 franchised 9Round operations are in the pipeline. Snap Fitness has nearly 2,000 fitness center franchises in 15 countries.

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