Snickers is running the first live commercial in Super Bowl history

Snickers is going where no advertiser has gone before: live during the Super Bowl.
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Minnesotans will be among the 112 million or so people watching the Super Bowl on Feb. 5, and this year you'll want to be extra careful timing your bathroom breaks during commercials.

For the first time ever there's going to be a live commercial. Snickers released a teaser video that explains nothing other than Adam Driver, who played Kylo Ren in Star Wars: The Force Awakens, will be involved – and maybe a horse or a dead cowboy.

According to The Daily Beast, the 30-second ad will air during the first commercial break of the third quarter.

A 30-second commercial during the Super Bowl costs about $5 million, according to the New York Post.

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