Skip to main content

Snickers is running the first live commercial in Super Bowl history

Snickers is going where no advertiser has gone before: live during the Super Bowl.
  • Author:
  • Updated:
    Original:

Minnesotans will be among the 112 million or so people watching the Super Bowl on Feb. 5, and this year you'll want to be extra careful timing your bathroom breaks during commercials.

For the first time ever there's going to be a live commercial. Snickers released a teaser video that explains nothing other than Adam Driver, who played Kylo Ren in Star Wars: The Force Awakens, will be involved – and maybe a horse or a dead cowboy.

According to The Daily Beast, the 30-second ad will air during the first commercial break of the third quarter.

A 30-second commercial during the Super Bowl costs about $5 million, according to the New York Post.

Next Up

Screen Shot 2022-09-03 at 10.43.09 PM

Scott Jensen repeats right-wing hoax about cat litter in schools

The candidate made the comments at a recent campaign event.

8470850644_ccecdfb7ed_b

Ringo Starr's late cancellation of MN show was because he has COVID-19

The Beatles drummer was due to perform in Minnesota Sunday.

Screen Shot 2022-10-03 at 4.32.58 PM

Fire destroys cafe, two other business properties in downtown Fairfax

A former pizza joint was also destroyed, while two other properties were damaged.

Hennepin County Medical Center, HCMC

Woman dies from injuries in crash that killed her husband, another man

The couple in their 80s died in the collision near Lake Lillian.

CPAP masks

2 Park Nicollet employees convicted of embezzling $500,000

The pair worked at a CPAP clinic in St. Louis Park.

Concert

No Jingle Ball this year? Twin Cities left off iHeartRadio holiday tour

The annual touring event usually visits the Xcel Energy Center.

Target store

Target gives first look at some of its Deal Days discounts

The Minneapolis retailer is holding its Deal Days event earlier than ever, in an attempt to drive sales after a turbulent year.

Screen Shot 2022-10-03 at 11.03.12 AM

Man dies after crashing truck into western Wisconsin lake

The victim was unable to make it to shore despite being able to get out of his truck.

ATV, all-terrain vehicle

Sheriff: Man who didn't return to campsite died in ATV crash

It happened at the Foothills State Forest and Spider Lake ATV Recreation Area

Richard Liu, aka Liu Qiangdong

Chinese billionaire settles lawsuit over alleged rape in Minneapolis

The tech billionaire was accused of sexually assaulting a University of Minnesota student in 2018.

US Navy Flickr - COVID hospital PPE nurse

Frontline worker payments: Over a million Minnesotans to get $487.45

Gov. Tim Walz says the payments will start going out on Wednesday.

Related

Watch: The Coen brothers made a 'wild' Super Bowl commercial

The ad is a tribute to the 1969 film "Easy Rider."

Watch: Dancing Bieber with Gronk and T.O. in a Super Bowl commercial

You can choose to wait for the Super Bowl to watch this commercial, but we recommend you watch it right now.

Watch: Dancing Bieber with Gronk and T.O. in a Super Bowl commercial

You can choose to wait for the Super Bowl to watch this commercial, but we recommend you watch it right now.

When does the Super Bowl start and how can I watch it?

When does the Super Bowl start and how can I watch it?

When does the Super Bowl start and how can I watch it?

When does the Super Bowl start and how can I watch it?

Can you name all the MN landmarks in the Super Bowl handoff video?

There's a good chance your part of the state was represented in the Super Bowl Handoff Video.

Can you name all the MN landmarks in the Super Bowl handoff video?

There's a good chance your part of the state was represented in the Super Bowl Handoff Video.

Watch: 'Mean Tweets – NFL Edition' at the Super Bowl

Tony Romo sits down when he pees and DeMarco Ware doesn't think his head is a giant Milk Dud.