Softsoap creator Robert Taylor dies at 77


Most of us have the bottles in our home, either in the bathroom or the kitchen, but the creator of Softsoap, Robert R. Taylor died on August 29th at the age of 77 at his home in California.

The Associated Press reports that Taylor, thought by many to have revolutionized the hand soap industry, came up with the idea after seeing how messy a soap dish was.

Taylor had originally planned to sell SoftSoap through his small company, Minnetonka Corp., but worried that larger home product companies would copy his idea and put him out of business. So he leveraged his company for $12 million, and bought 100 million little bottle hand pumps, and in six months had sold $25 million worth of SoftSoap.

Taylor began the business, known as Village Bath, out of his Minnesota home making several bath products including hand rolled soap and fruit scented shampoos. He eventually sold his SoftSoap and Village Bath brands to Colgate-Palmolive in 1987.

The Huffington Post reports that Taylor was well known for several of his business creations, including the sultry Calvin Klein Obsession ad series.

Taylor is survived by his wife, Mary Kay, of Newport Beach, California and his two daughters. His son, David died in 1984.

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