Taking "last-minute shopping" to it's most logical extreme, someone in California got an Amazon Prime Now order delivered to them at 11:59 p.m. on Christmas Eve.
This person was either suddenly ill, helping out a sick loved one, or bought these as Christmas gifts in anticipation of an illness – the order was a heated mattress pad, NyQuil and Afrin nasal spray.
That was one of the many (and we mean many) holiday shopping facts revealed by Amazon Tuesday. A lot of it is Amazon patting itself on the back for high sales of its exclusive tech items (like an Echo or Fire TV Stick). But there are also some insights into Americans' 21st century holiday habits tucked away in there.
The busiest days
For example: A lot of people needed to be bailed out for their procrastination the Friday before Christmas. Amazon said that was the biggest day ever for Prime Now deliveries, with three times as many orders as last year placed (not surprising since the service hasn't been around that long and continues to expand).
Among the most popular items were the Echo Dot, Amazon Echo, Fire TV Stick ... and Oreo Cookies. #Priorities.
Amazon was allowing Prime Now orders to be delivered until midnight on Christmas Eve.
Dec. 19, though, was actually the busiest day for all holiday shipping.
Obligatory Minnesota connection
Ready for your tenuous Minnesota connection?
The movie that was streamed the most on Amazon Prime during the holiday season (and wasn't an Amazon original) was Eye in the Sky – which stars Helen Mirren, Aaron Paul, Alan Rickman, and Minnesota's own Oscar nominee Barkhad Abdi.
Shopping on our phones
And oh boy do we like to shop straight from our phones now.
Amazon said about seven in every 10 people worldwide shopped online with a phone or tablet this holiday season (which is from about Thanksgiving through Christmas). And shopping through the Amazon app was up about 56 percent compared to 2015.
That's about where things are going anyway.
Pew Research said earlier this month 79 percent of Americans have bought something online. And 51 percent said they've used a cellphone to make that purchase. (Another 15 percent of people said they bought something through a social media link.)
It's also unsurprisingly more common for younger people. Pew found 77 percent of people between the ages of 18 and 29 used a cellphone to buy online. For people over the age of 65, that was down to just 17 percent.