Store that sells shirts specifically made for wearing untucked is coming to MOA

We thought this was just called "a normal shirt store," but apparently not?
Author:
Updated:
Original:

Get this: a clothing store where all the shirts you can buy are designed to be worn ... untucked.

You might be wondering, "Wait, isn't that basically every non-fancy shirt store?" But no, apparently that is not the case. (And apparently I have been buying and wearing shirts wrong my entire adult life.)

UNTUCKit is opening a store at Mall of America this fall – its first in Minnesota.

The New York brand's entire pitch is based on one idea: That the shirts you buy elsewhere aren't cut or sized correctly to be worn untucked. Whereas their shirts are "designed to fall halfway between the belt and bottom of the pant zipper, which allow pant pockets to be partially exposed, along with a curved hemline."

What exactly does that mean? According to this UNTUCKit ad, button-down shirts that stop just above a woman's crotch.

They sell shirts for mostly men but also women, and started online (getting a "brand to know" designation from Maxim in 2012) before opening their first physical location in New York in 2015. UNTUCKit now has stores in Chicago, L.A., Austin, San Francisco, Dallas and Philadelphia as well.

The MOA location will be on level one at the north end.

Liz McLay, SVP of leasing at Mall of America, said in the news release UNTUCKit has proven it can successfully transition from online to retail, and "will now have the chance to further engage with an expanded audience at MOA."

Mall of America gets about 40 million visitors every year, with 40 percent of those tourists.

Do people like the shirts?

Men's button-up shirts tend to run you a minimum of $68. Most of the shirts are more expensive than that. The few button-ups for women are also in that price range.

So this is not a budget option, a la Old Navy or Target or what have you.

That's one complaint from people, like on this /r/MaleFashionAdvice Reddit thread. It's just really pricey for most people. Others also point out there are already stores that sell shirts designed not to be tucked in, including J. Crew and H&M.

Combined with the price, you could buy a shirt from a more affordable retailer, then pay a tailor to make the length better – and it would ultimately be less costly than buying a shirt straight from UNTUCKit.

There are some arguments that UNTUCKit is more beneficial if you're shorter, since shirts that fit width-wise run too long. That's what UNTUCKit founder Chris Riccobono said to GQ when the brand launched, noting his 5-foot-11 frame was awkward for finding a good fit.

"It definitely is a problem for shorter guys, or guys with a short torso," wrote Redditor MrSparkle666. "Though it may be limited, there clearly is a market for shorter shirts, and the shirts they are selling are obviously shorter than regular non-dress shirts."

Next Up

124906958_401361401236047_6293747214536025849_o

Pandemic pushes need for cybersecurity and I.T. professionals to forefront

University of Wisconsin-Superior is helping meet demand with online master’s programs

Screen Shot 2020-12-03 at 5.01.58 PM

Body found floating in Minnesota River in Shakopee

Efforts to identify the deceased are underway.

Hennepin County Government Center

Judge finds suspect guilty in 1991 murder of young Minneapolis woman

A 58-year-old man from South St. Paul, who was 29 at the time, has been found guilty of stabbing a 20-year-old woman

northfield community education center

Northfield school fires employee who allegedly gave melatonin to infant

It's against district policies to give a child anything without a parents' permission.

state hockey tournament, mshsl

MSHSL approves 3 calendars to start winter sports as soon as Dec. 21

The start date will depend on whether the state shutdown is lifted.

hydrocodon-DEA

Drug overdose deaths up 31% in the first half of 2020

Overdose deaths started to increase sharply in March, which coincides with the state-ordered lockdown for the COVID-19 pandemic.

los ocampos

Video: Vehicle crashes into St. Paul restaurant

The fire department is on scene addressing a gas leak.

covid-19, coronavirus

Latest county infection rates are sky-high throughout Minnesota

Kandiyohi County is one of the hardest hit counties in the state.

Jenna Fish

Family's warning after teen's tragic death from CO poisoning at Thanksgiving

A 17-year-old girl from Delano died after Thanksgiving due to carbon monoxide poisoning.

Plainview

More than $12K donated to MN gym owner who refused to close

The small business is located in town in Wabasha County.

radio station, microphone

MPR, The Current launch new weekly segment called 'The Warming House'

The program will feature feel-good entertainment amid the pandemic.

Related

Mall of America will close for Thanksgiving – but that doesn't mean every store has to

The megamall will be closed – but will all its stores follow suit?

J.C. Penney is closing 130-140 stores – and soon

There are 25 J.C. Penney Stores in Minnesota.

Report says Gymboree could close a quarter of its stores

Gordmans, Bebe, Rue 21, GameStop, J.C. Penney ... Gymboree is the latest retailer to face store closures.

The MOA is the 2nd-most taxed U.S. building outside of New York

The megamall pays tens of millions of dollars in taxes each year.

GameStop will close 150 stores

People didn't buy consoles and blockbuster video game titles as much.

MOA's getting a new, Minnesota-based store that's all about high fashion moms

Evereve has become one of the fastest-growing retailers in the United States.

Oh, how Posh: Target's newest fashion line comes from a Spice Girl

Here's when you can expect Victoria Beckham's new Target line to hit the shelves.