'Superstar' ex-Target executive goes to DreamWorks - Bring Me The News

'Superstar' ex-Target executive goes to DreamWorks

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Former Target executive Michael Francis has another new gig. He's been named chief global brand officer at DreamWorks Animation, a newly created job, Ad Age reports.

The former CMO at Minnesota-based Target now will be be in charge of worldwide branding initiatives, licensing and consumer products and franchise management for hit-movie making DreamWorks, Ad Age says.

"Michael has spent nearly three decades as a superstar in retail, and his expertise in building franchises is second to none," DreamWorks Animation CEO Jeffrey Katzenberg told the publication.

Francis has had some high-profile jobs: chief marketing officer for several years at Target, then as president of J.C. Penney's for just eight months, the Star Tribune notes. Recently, he's been a consultant for Gap.

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