'Superstar' ex-Target executive goes to DreamWorks - Bring Me The News

'Superstar' ex-Target executive goes to DreamWorks


Former Target executive Michael Francis has another new gig. He's been named chief global brand officer at DreamWorks Animation, a newly created job, Ad Age reports.

The former CMO at Minnesota-based Target now will be be in charge of worldwide branding initiatives, licensing and consumer products and franchise management for hit-movie making DreamWorks, Ad Age says.

"Michael has spent nearly three decades as a superstar in retail, and his expertise in building franchises is second to none," DreamWorks Animation CEO Jeffrey Katzenberg told the publication.

Francis has had some high-profile jobs: chief marketing officer for several years at Target, then as president of J.C. Penney's for just eight months, the Star Tribune notes. Recently, he's been a consultant for Gap.

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Ex-Target executive Michael Francis abruptly exits J.C. Penney

Michael Francis, Target's former Chief Marketing Officer, is leaving J.C. Penney after only eight and a half months as president of the struggling Texas-based department chain. J.C. Penney lured Francis away from the Minneapolis-based discount chain last year. He was responsible for Penney's marketing and merchandising operations.

Target executives net millions as stock soars

Shares for the Minneapolis-based discount retailer have surged 130 percent since late 2009 -- up 20 percent since the beginning of 2012. The Star Tribune writes Target's P-Fresh grocery format, Red Card program and exclusive merchandising partnerships have led to higher traffic and bigger purchases per visit. Four top executives, including CEO Gregg Steinhafel, have reaped millions of dollars by selling some shares.