Skip to main content

Supervalu apologizes for candy-filled Rx bottles distributed at parade

  • Author:
  • Updated:

In an effort to promote its pharmacy services, Cub Foods staff stuffed empty prescription bottles with coupons and information about flu shots, along with candy for kids.

KARE 11 reports the bottles were handed out at the Inver Grove Heights Days Parade last Saturday to the surprise of many parents.

"We all have pill bottles at the house and so kids are going to look at the bottle and say, 'Oh, I got this at the parade, this one is going to have candy in it,'" Katrina Leonida, a mother of two who attended the parade, told the television station.

According to Safe Kids Worldwide, medications are the leading cause of child poisoning. In 2011, half of the 2.2 million calls to poison control centers were for exposures or ingestions among kids under the age of 5.

The Hennepin Regional Poison Center told KARE 11 that children often mistake pills for candy.

"The intention was to raise awareness about our local store's pharmacy services, including flu shots, as well as provide savings to area residents. Additionally, we wanted to offer wrapped candy for parade attendees." Supervalu, which owns Cub Foods, said in a statement. "Choosing to combine the two was an error in judgment and we fully understand the concerns some attendees have expressed."

ABC News has a list of seven drugs that can kill kids in a single pill.

The Centers for Disease Control offers tips for parents on keeping medication out of the hands of children.

Next Up

covid test 6

You can now order 4 free at-home COVID tests from the government

Tests will ship for free within 7-12 days, according to the White House.


Minnesota's COVID-19 update for Tuesday, January 18

Minnesota has reached 11,000 COVID-19 deaths.


Vikings must continue building out receiving corps in 2022

Justin Jefferson headlines a young, promising group, but more depth is still needed

Screen Shot 2022-01-17 at 9.39.38 PM

Jordan Greenway runs into Darcy Kuemper, sparks fight

Kuemper got knocked out of the game, leading to the brawl.

Kirill Kaprizov

MacKinnon's controversial goal helps Avalanche top Wild

Kirill Kaprizov's two goals were spoiled by a questionable call.

powell itasca jail jan 2022 resize

Attorney accused of sex assault misses hearing, DMs judge

He was arrested the next day after a warrant was issued,

lorie shaull vulcan snow park st paul winter carnival 2018

Winter Carnival: Get vaccinated or test negative before coming

Organizers are also reminding people to be mindful of the city's emergency regulations.