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Surly reaches new heights with airline partner - Bring Me The News

Surly reaches new heights with airline partner

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Travelers on Minnesota-based Sun Country Airlines are now able to knock back a hometown brew even as they are exiting the state.

FOX 9 reports that passengers on all Sun Country flights can now buy cans of Surly's Furious, Hell and Bender. The price is $7 in coach and available at no cost in first class.

Growler, a publication dedicated to Minnesota beer, is one of the sites celebrating the deal. A story about the new partnership concludes that "...the integration of craft beer into a typically domestic beer setting is a sign of the growing popularity and sway that the craft beer industry is gaining."

Surly Brewing Company made the announcement on the company Facebook Page, and fans immediately chimed in to express their pleasure with the expansion of the Minnesota brew. "Will the planes be able to take off carrying that much awesome?" asked one person posting on the page.

"It makes sense to tether ourselves to other brands that are Minnesota made," Sun Country director of marketing and sales Drew Hack told the Business Journal. Hack said Sun Country reached out to Surly because the brands are both smaller, independent companies competing against large corporations.

Both the airline and the brewery would have to be heartened by a post on BeerAdvocate, a Boston-based website for beer aficionados. "I fly 2-3 times a month almost exclusively on Delta," writes MplsBeerHound. "This news is almost making me rethink my options when I have a choice between the two airlines."

Sun Country is not alone in pouring craft beer while high in the sky. The Los Angeles Times earlier this week published a story about a just-announced partnership between Southwest Airlines and New Belgium Brewing to bring its Fat Tire brand to passengers. On Tuesday, Alaska Airlines announced plans to serve samples of Silver Gulch, produced by a local microbrewery. According to the NewsMiner of Fairbanks, free 6.5-ounce samples will be available starting on March 3.

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