Target and country music star Brett Eldredge teamed up on Halloween to simultaneously surprise families and promote his new Christmas album, Glow.
Billboard says Target invited 10 families to a special event. However, the guests did not know what they were getting into when they rang the doorbell of a Nashville-area house covered in Halloween decorations.
Much to their surprise, they were greeted by Eldredge who welcomed them inside to a "winter wonderland" complete with ice skaters, Christmas trees and real snow.
Billboard has the full story, which you can read here.
Target is exclusively offering a special version of the album that has three bonus tracks. You can check that out here.