Target begins grocery delivery service as Instacart launches in Minneapolis


Instacart, a grocery delivery service, officially launched in Minneapolis Tuesday – and Target is joining the list of retailers customers can order from.

After saying last month it would begin testing a grocery delivery service in the near future, the Minneapolis-based retailer has teamed up with Instacart to test the service in its hometown.

And the local retailer says it's already talking about expanding to other markets, Target spokesman Eddie Baeb told the Star Tribune.

This comes as competitors like Amazon and Wal-Mart look to expand their grocery delivery services, however a timeline for a national rollout for both these retailers hasn't yet been announced, The Associated Press notes.

Customers in the Minneapolis area will be able to order food, household, health and beauty, pet and baby products from Target and have them delivered to their door in as little as an hour, a news release says.

Instacart is also offering its on-demand grocery delivery service for other national and local retailers, including Whole Foods Market, Costco (no membership needed), Cub Foods, Wedge Community Co-op, Lakewinds Food Co-op, United Noodles and Petco, with most products priced the same as in the stores, Instacart notes.

Instacart's delivery area currently includes downtown Minneapolis, Uptown, Dinkytown, the University of Minnesota campus, Edina, St. Louis Park, Richfield and Hopkins, Morning Star notes.

Delivery prices range from $3.99 for a two-hour delivery or $5.99 for deliveries within an hour for orders over $35, and $7.99 for two-hour delivery or $9.99 for hour delivery for orders under $35. Instacart is also offering free delivery for customers' first orders over $10.

Instacart hired around 150 shoppers, including about 100 part-time employees, to start its Minneapolis operations. More people are expected to be hired as it expands service in the area, Morning Star notes.

Minneapolis is Instacart's 18th city, but grocery delivery isn't new to the area, the Star Tribune notes. Coborn's has been delivering to the area since 2008.

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