Target Corp. is expanding its beauty concierge program to roughly 200 stores now through July, Retailing Today reports.
According to a company news release, select locations will be staffed with "highly-trained" beauty enthusiasts who can offer "detailed and unbiased information about beauty and personal care products at Target."
The Minneapolis-based retail giant tested the personalized beauty service at 28 stores in the Chicago area last summer.
Target will now expand the concierge program to nearly 100 stores in the Los Angeles and Orange County area as well as 36 stores in the Twin Cities metro, and 27 stores in the Washington, D.C. area.
“Target is excited to offer this unique, special service to our Los Angeles and Orange County area guests – guests whom we know are passionate about beauty,” Cary Strouse, Target’s senior vice president of stores in the Western region, said in a statement. “In an often crowded and sometimes daunting marketplace, Target’s Beauty Concierge program ensures that guests receive the friendly, personalized assistance and counsel they need, while purchasing their favorite beauty products at affordable prices.”
The discount chain is also expanding the program to 41 Chicago-area stores.
“Target is excited to grow this service for our Chicagoland guests who are passionate about beauty,” Mary-Farrell Tarbox, Target’s group vice president of stores in the Chicago region, said in a news release. “In an often crowded and sometimes daunting marketplace, Target’s Beauty Concierge program ensures that guests receive the friendly, personalized counsel they need to purchase their favorite beauty products at affordable prices.”
Last week, Target Corp. said it earned $498 million in the first-quarter, down 29 percent from a profit of $697 million a year earlier.
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