Target has now contacted state attorneys general across the nation, hosting a conference call to answer questions and give them an update on a data breach disclosed last week that compromised up to 40 million credit and debit card numbers.
A majority of state attorneys general offices were on the call, and Target vows to keep them up to date on investigations related to the data breach, Target said in a media update on Tuesday. Another call with attorneys general is planned for Jan. 6.
Target on Monday confirmed that the Secret Service and U.S. Department of Justice are both investigating the breach, which Target says took place between Nov. 27 and Dec. 15 during the key holiday shopping season.
Target has said it has seen little evidence of numbers being used fraudulently, but it has been widely reported, initially by cyber-security expert and blogger Brian Krebs, that thieves have flooded the black market with the card numbers. (On Tuesday, Krebs writes about one thief possibly involved in the Target breach, a "miscreant" who has gone by the online moniker of Rescator.)
Meanwhile, Target has said it is aware of limited occurrences of phishing or other scams that aim to take advantage of customers, in which scammers send emails that might look like they are from Target. To combat that new problem, Target has set up a data-breach resources page and plans to post pdfs of all official communications that Target sends its customers.
Target officials vowed to work through Christmas to respond to shopper concerns. From Target's Facebook page: "We continue to listen to your comments, especially those about call center wait times. We are adding team members to our call centers every day and are taking calls 24/7, including Christmas Day. We will not be satisfied until all guest needs are met."
Target is trying to win back customer confidence, although lawsuits over the breach have already surfaced.
An 10 percent-off sales effort over the weekend aimed at luring customers into stores fell short – despite the promotion, sales were down 3 to 4 percent compared to the final weekend before Christmas last year, the Wall Street Journal reported.