Target debuts its first small-format stores

The Minneapolis-based discount chain opened its first CityTarget stores in Chicago, Los Angeles and Seattle on Wednesday. The new slimmed-down format is designed to cater to urban shoppers, while still featuring fresh food, apparel and electronics.

Author:: BMTN Staff
Publish date:: Jul 25, 2012

The Minneapolis-based discount chain opened its first CityTarget stores in Chicago, Los Angeles and Seattle on Wednesday, NBC Chicago reports. The new slimmed-down format is designed to cater to urban shoppers, while still featuring fresh food, apparel and electronics.

The new CityTarget in downtown Chicago is in one of the city's most historic buildings. Retail blog Racked has a slideshow of the new store.

The Chicago Sun Times also has video of the ribbon cutting. Watch below:

Two more CityTarget stores will open later this year, including another store in Los Angeles and one in San Francisco. A third Los Angeles location and a CityTarget in Portland, Oregon will open in 2013.

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The Minneapolis-based retailer is experimenting with a smaller store that caters specifically to the city customer. At a busy intersection in Chicago, a two-level CityTarget will open on Sunday with more checkout lanes, two-shelf shopping carts and smaller sizes of goods like toilet paper so that shoppers can more easily carry as they walk home, grab a cab, or hop on the "L" train.

The proposed store would be the fifth location the Minneapolis-based discount retailer has on the Hawaiian Islands. Pacific Business News reports the 136,500-square-foot store will be the anchor of a new shopping center in Central Maui and could open in 2014.

The Minneapolis-based discount giant is firming up plans to enter its first market outside the United States. Target has released a list of 125 store locations in Canada that will open starting next spring. Its first 24 stores are all in Ontario. Later this year, Target will announce additional locations that will open in 2014.

After three years, Target Corp. is replacing the Christmas Champ, the crazed Target lady in a red jumpsuit played by Minnesota-native Maria Bamford, with the Deals Duet. The Business Journal reports the Minneapolis-based retailer will debut its holiday marketing campaign on Wednesday.

A study from Internet research firm comScore suggests advertising on the social-networking platform may help boost sales. The study found people who are friends or fans of Target on Facebook were 21 percent more likely to shop at the Minneapolis-based discount retailer than those not exposed to the company's messages.