Target debuts its first small-format stores

The Minneapolis-based discount chain opened its first CityTarget stores in Chicago, Los Angeles and Seattle on Wednesday. The new slimmed-down format is designed to cater to urban shoppers, while still featuring fresh food, apparel and electronics.

Author:: BMTN Staff
Publish date:: Jul 25, 2012

The Minneapolis-based discount chain opened its first CityTarget stores in Chicago, Los Angeles and Seattle on Wednesday, NBC Chicago reports. The new slimmed-down format is designed to cater to urban shoppers, while still featuring fresh food, apparel and electronics.

The new CityTarget in downtown Chicago is in one of the city's most historic buildings. Retail blog Racked has a slideshow of the new store.

The Chicago Sun Times also has video of the ribbon cutting. Watch below:

Two more CityTarget stores will open later this year, including another store in Los Angeles and one in San Francisco. A third Los Angeles location and a CityTarget in Portland, Oregon will open in 2013.

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The Minneapolis-based retailer is experimenting with a smaller store that caters specifically to the city customer. At a busy intersection in Chicago, a two-level CityTarget will open on Sunday with more checkout lanes, two-shelf shopping carts and smaller sizes of goods like toilet paper so that shoppers can more easily carry as they walk home, grab a cab, or hop on the "L" train.

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