Target decides to close 'Shops at Target' boutiques


The "Shops at Target" are no more, the Minneapolis St. Paul Business Journal reports.

The Minneapolis-based retailer announced late Friday that it is done experimenting with the concept, which featured a handful of select independent boutique retailers in their stores.

The Shops at Target featured limed edition merchandise from five boutique retailers across the country, and sold everything from candy to dishes and clothes. The first group of boutiques opened in May 2012.

Target spokeswoman Katie Boylan told the Star Tribune that there are no plans for a future "flight" of Shops at Target, but the retailer has "a number of collaborations planned for 2013 and beyond."

Boylan didn't completely rule out bringing the Shops back at some point.

Target did not release sales figures for the Shops at Target, but analysts believe the shops didn't make much of an impact with customers.

Even if the Shops didn't make an impact financially, they did in other ways. An analyst from Janney Capital Management told the Business Journal that "Target got tons of publicity" and that there is "no detriment" with that.

Meanwhile, Target has been experiencing success with other collaborations -- most recently with Prabal Gurung fashion collection, which sold out in one day in February, the Business Journal says.

Next Up

Screen Shot 2021-07-24 at 9.03.55 AM

Aaron Rodgers, Davante Adams post 'Last Dance' pics as they seek Packers exit

Their efforts to leave the Packers are becoming increasingly acrimonious.

Screen Shot 2021-07-24 at 8.59.23 AM

Police arrest suspect after killing at Burnsville hotel

The shooting occurred Friday night near Aldrich Avenue and Burnsville Parkway.

Line 3 protest

Line 3 activists win restraining order against Hubbard Co. sheriff

The dispute is over a local property used by protesters.

Screen Shot 2021-07-24 at 7.43.16 AM

Storms bring destruction to Ely Blueberry/Arts Festival, forces cancellation

The event got underway on Friday, but has been canceled due to the storm damage.

Miguel Sano

Angels' defensive woes help Twins complete rally

An eighth-inning mishap helped the Twins pick up a 5-4 victory.

Jesper Wallstedt

Wild trade up, select goalie in first round of NHL Draft

The Minnesota Wild selected Jesper Wallstedt with the 20th overall pick.

Chaz Lucius

Chaz Lucius selected by Jets in first round of NHL Draft

The Grant native went 18th overall on Friday night.

Facebook - Tuey Wilson Comic Stunt Juggler - broken wrists

MN juggler Tuey Wilson breaks both wrists in unfortunate accident

Wilson is a staple of the Renaissance Festival and holds a Guinness World Record.

Pixabay - laptop computer dark screen

Charges: Woodbury man had hundreds of child porn images on devices

He was arrested and charged with six felonies this week.


Target partnership will bring boutique's Miami styles nationwide

The Webster will bring a low-cost beach collection to Target shoppers through the retailer's new "Shops at Target" program. Target is partnering with various boutique brands and specialty stores in hopes of attracting new customers.

Target teaming up with specialty shops

The Associated Press reports the retailer is partnering with owners of specialty shops to stock affordable, limited edition merchandise. Target says it will feature products from five shops starting in early May. The shops will be open for six weeks, then Target will rotate in a slew of other shops in the fall.