Target Corp. has reached outside its walls to name three new senior-level executives who will head up its digital and technology efforts, the Business Journal reports.
The Minneapolis-based retailer announced the hirings in a Monday news release.
-- Jim Fisher was named senior vice president of infrastructure and operations. He was most recently senior vice president of global infrastructure for First Data Corp.
-- Alan Wizemann is the new vice president of Target.com and mobile products. For the last two years, he was a consultant for Target and led various product teams, including Target’s mobile coupon app Cartwheel, which launched a year ago.
-- David Weissman is the new president of the DermStore, an online beauty and skin-care products firm based in El Segundo, Calif., which Target purchased last year. Most recently, he was executive vice president of e-commerce and omnichannel at BCBG Max Azria Group Inc.
The new hires are another move on Target's part to beef up its digital presence to better compete with online retailers such as Amazon.com, according to the Star Tribune.
“At Target, we’ve said one of our top priorities is accelerating our digital transformation, and these new hires are a signal of our commitment to that effort,” said Jodee Kozlak, the company's chief human resources officer.
Target is taking other steps to boost its digital presence as well. It announced in May that it was creating a four-person digital advisory council that includes some heavy hitters from the online world, to help it adapt to digital innovations more quickly. It also said at that time it's planning to hire 50 more software engineers to work on its website and mobile apps.
Target has traditionally promoted their executives from within, but the news release emphasized that all three are external hires. The company has brought on several other new executives recently in the wake of its massive data breach and slumping performance.
One of those hires was new chief information officer Bob DeRodes, who came on board after former CIO Beth Jacobs resigned in March. Target is also searching for a new CEO, following the board's firing of former CEO Gregg Steinhafel in May.