Target is being praised for its photoshop-free swimwear ads

Author:
Updated:
Original:

Target is earning praise for its latest swimwear campaign that features models untouched by computer artistry.

The photoshop-free #TargetSwim campaign was unveiled by the Minneapolis retailer last week, and features four women wearing Target's new swimwear line as their natural selves – stretch marks and all.

Modeling for the campaign are content creator and dancer Megan Batoon, pro skateboarder Lizzie Armanto, model and body activist Denise Bidot and TV host/model Kamie Crawford.

Target told Cosmopolitan it is "committed to empowering women to feel confident in what they wear," and said the four models "embody confidence and inspire others to embrace and be proud of who they are, regardless of their size of shape."

"It was important to us to use photography that represented their true beauty, without filters."

The tagline for the campaign is "suits for every beach body under the sun."

Bidot says in the Target press release that "when you're a curvy girl, it can be hard to find a suit that fits perfectly in all the right places," but that Target has managed to do that with the swimwear line.

It's going over well with reviewers, with Today.com writer Courtney Cox calling the ads "absolutely perfect."

Business Insider says it shows the retailer has "come a long way since 2014," when it was criticized for overuse of photoshopped models.

It's going over well on social media too.

Next Up

vote, vote now

MN Supreme Court dismisses attempt to block election certification

Another legal defeat for Republicans challenging the election.

prison, Rush City cell block

Another Minnesota prison inmate dies after COVID-19 diagnosis

The virus has killed at least six Minnesota inmates.

leech lake band of ojibwe sign

11,760 acres of land wrongly taken from Leech Lake Band of Ojibwe will be returned

The Senate and now the House have passed a bill that effectively returns the land. It's now headed for the president's signature.

Karl-Anthony Towns

Timberwolves release first half of 2020-21 regular season schedule

The second half of the schedule will be announced at a later date.

reindeer como zoo

Watch live: Como Zoo's live reindeer cam is back for December

The live feed will run 24/7 allowing you to keep an eye on Santa's antlered helpers.

sleeping

Three simple ways to boost your immune health heading into winter

Eating right is one thing, but there are other ways to stay healthy as the days shorten.

Taylor Rogers

Why Twins fans shouldn't give up on Taylor Rogers

The Twins closer struggled in 2020 but could rebound next season.

Co. Rd. 2 crash, Wakefield Twp.

Teen driver leaves road, crashes into three trees

Fortunately, the 16-year-old was not injured.

mndot deer  tunnel 1

Minnesota is getting its first highway crossing for animals

This will provide a safe way for animals to cross the street, and hopefully limit deer-vehicle collisions.

Related

How does Walmart's new free shipping deal compare with Target and Amazon?

Walmart has upped its game in the shipping battle with Target and Amazon.

Target has ramped up its Spanish language ads, in hopes of a holiday boost

Luring more Hispanic shoppers is one of Target's big strategies this holiday season.

Screen Shot 2019-11-06 at 9.42.49 AM

Target releases its Black Friday 2019 ad, and deals start this Friday

The Bullseye says it will be offering discounts throughout the holiday season.

Sears to close its Maplewood store

The retailer has been struggling for years.

People lined up in the snow to get Hatchimals at Target

Their kids must really, really want one, because parts of the Twin Cities are currently under about a half-foot of snow, with temperatures hanging around 10-15 overnight.

Target reveals its 2018 Black Friday ad

Target is expecting a bumper holiday season.