Target is still working on its fresh groceries revamp


The big shift with Target's grocery section is chugging along, though not without some bumps in the road.

On Wednesday, Reuters reported Target is looking at outside companies to help fix shortage issues with its fresh food supplies.

Basically, Target doesn't have a consistent or reliable way to get fresh food into its stores, Reuters says – so the company could potentially work with someone else who already has the shipping, manufacturing and distribution side of things set up.

A possible option is Target teaming up with a supplier such as Minnesota-based SuperValu, one analyst told Reuters.

MPR, in a September story, said stocking has been a problem across the board at Target (the CEO said as much a few months ago), but is particularly bad in the food section. And if shoppers see empty shelves, they could go elsewhere for their groceries, an analyst told MPR.

And there's cost. The City Wire, citing a Raymond James & Associates’ report in October, said a basket of brand items at Wal-Mart was about $5.72 cheaper than if you'd bought those same items at Target.

Grocery shift is slow-going

The Reuters report comes about eight months after Target said it would shift away from the processed, boxed foods its long given serious shelf space to, in favor of fresh-feeling options that are favored by Millennials and Hispanics – more organic and gluten-free products, and items such as granola, yogurt and craft beer.

Just last month, the Star Tribune took a look at how that undertaking was going – and found it's gone much slower than expected. The retailer wanted to have a lot of the new things in place by 2016, but the timeline's been pushed back an entire year now, the paper says.

But the company isn't idle. Just a few weeks ago, Target announced it's teaming up with MIT – yes, that MIT – and global design firm IDEO to start taking a look at food in the modern age, Fortune reported. That includes urban farming possibilities, the supply chain, and "food transparency."

It's also testing healthier "fast-casual" dining options at some of its stores (including three in Minnesota). So instead of pizza and hot dogs, you'll see options from D'Amico & Sons and Freshii.

It's also experimenting with grocery delivery.

Next Up

Screen Shot 2021-07-28 at 12.16.13 PM

Rodgers pummels Packers front office in viral press conference

"The rules are the same for most people, but every now and then there are some outliers."

Pexels - mother child mask covid

MDH urging that all wear face masks, 12+ get vaccinated for upcoming school year

State health officials revealed their COVID-19 recommendations for 2021-22.

sunfish 1

Gallery: Aspen-inspired estate on private lake is yours for $4.95M

Each bedroom has its own bathroom. And there are four laundry rooms.

Flickr - Halloween costumes masks shops - Chuck Falzone

Struggling for staff, Mankato Halloween business will put out-of-town workers up in hotels

The business is trying to attract workers from as far away as Iowa and Wisconsin.

Flickr - Mall of America 2018 - Ken Lund

Family of child thrown from balcony in 2019 files lawsuit against Mall of America

The boy suffered serious injuries that have required ongoing care.


Here are the vaccination rates of MN counties considered COVID hotspots

These 14 counties have what the CDC considers "substantial" or "high" COVID transmission.

covid-19, coronavirus

Here is Minnesota's COVID-19 update for Wednesday, July 28

The newest data from the Minnesota Department of Health.

classroom mask

Rochester schools will require face masks for young learners

Students older than 12 are encouraged but not required to wear masks.

Trey Lance

NDSU to feature in FCS heavyweight matchup at US Bank Stadium

The last time the Bison came to Minneapolis they brought 35,000 fans.

Jack Eichel

Report: Wild 'backing out' of Jack Eichel trade talks

The Wild are concerned of the price and cost of a potential deal.

Jose Berrios

Latest Twins rumors: Berríos, Buxton, Maeda all landing in trade talks

The Twins are reportedly "extremely active as sellers" ahead of Friday's deadline.