The holiday partnership between Minneapolis-based Target Corp. and luxury department store Neiman Marcus fell short of expectations this past weekend, the Wall Street Journal reports. After five months of hype, demand for the 50 items by 24 high-profile designers didn’t compare to last year’s tie-up with Missoni, which quickly sold out in most stores and crashed the retailer's website.
A Target spokesman insists the collaboration with Neiman Marcus was intended to be more than a one-day shopping event.
Target and Neiman Marcus announced the partnership back in July, designed to help boost holiday shopping sales.
The limited-edition collection varies, from fashion and accessories for women, men and kids to home goods and sporting goods to pet accessories. Prices range from $7.99 to $499.99 but most items cost less than $60.
Last month, Target reported weak November sales at stores open at least a year.