Minnesotans will be able to buy booze from liquor stores on Sundays for the first time ever this weekend, and Target is opening one of its new stores just in time.
The Bullseye has been slowly rolling out liquor stores in Minnesota since its first in Otsego in 2014. And on Friday the company will open arguably its most prominent one yet, on Nicollet Mall in downtown Minneapolis, Target told GoMN.
Target Wine & Spirits has been created through the $10 million renovation of the Nicollet Mall Target store next door, with the liquor area having a separate entrance (as is required under state law).
Its opening on Friday comes just two days before Minnesota's new liquor law comes into effect, bringing the curtain down on the decades-old ban preventing liquor stores from opening on Sundays.
Target's newest liquor store will be open 8 a.m.-10 p.m., Monday to Saturday, and 11 a.m.-6 p.m. on Sunday.
Booze is a winner for Target
Despite the struggles of its grocery department, the company told GoMN that "adult beverages" was the fastest growing division in the company during 2016.
Much of this was down to the booming craft beer market, so shoppers at Target liquor can expect plenty of local craft brews on the shelves and in the chillers. Target says a third of the craft beer in the store will be local, including Twin Cities brews like Surly, Indeed and Summit.
"We’ve done a lot of work to ensure that our assortment reflects what guests on a local level want and guests are responding," a Target spokesperson told GoMN. "Our store leaders are empowered to adjust their assortments based on their guests’ preferences."
Target currently has eight liquor stores in Minnesota but offers alcohol at more than 1,350 of its stores nationwide (mainly in states where grocery stores are allowed to sell booze stronger than 3.2 percent).
It's going to expand this further, adding more shelf space, remodeling or purchasing liquor licenses for 300 more stores in the coming months.