Skip to main content

Target partners with Askov Finlayson for a cozy winter collection

The retailer's next limited-run fashion collection is an ode to Minnesota.
  • Author:
  • Updated:
    Original:

When Super Bowl guests come to town next year, Target wants to show them how to enjoy Minnesota for its snow and cold – not in spite of it. 

Ahead of the big game, the Minneapolis-based retailer has teamed up with outdoor clothing company Askov Finlayson to design a limited-release collection that embraces the "true spirit of the North."

It's a movement that's at the heart of Askov Finlayson.

Founded by brothers Eric and Andrew Dayton, – yep, Gov. Dayton's sons and members of the Dayton family who once owned, you guessed it, Target – the clothing company is inspired by Minnesota’s traditions of exploration and year-round enjoyment of the outdoors.

The brothers' North Loop shop is known for its winter hats and sweaters emblazoned with the word "North," along with its selection of top-quality, but pricey outdoor gear.

The Target collaboration is an opportunity for Minnesotans to snag a piece of the brand for a lot cheaper. 

Askov Finalyson for Target features more than 50 products, including clothing and accessories for men, women, kids, toddlers and babies, as well as home décor and fun winter items – like a snow tube, which Eric Dayton says is his favorite piece in the collection.

"I have a four-year-old son and it’s been so fun to rediscover a child’s love of winter through him," Dayton said in a news release.

"I think we adults forget about the importance of setting aside a little time for play, for fun. So hopefully the tube inspires little kids and us big kids to go have fun together."

Prices range from $5 to $40, with most items under $30.

The collection will be available Jan. 14 to Feb. 24, or while supplies last, at 38 Minnesota Target stores and Target.com.

Next Up

Screen Shot 2022-10-01 at 9.06.40 AM

What to do with the Kmart site? Minneapolis wants your ideas

The project will connect Nicollet Avenue south of Lake street and north of the Midtown Greenway, reestablishing a street grid.

Screen Shot 2022-10-01 at 7.53.55 AM

Crowd evacuated at end of homecoming football game in Brooklyn Park

Police blamed 'unruly teens' in the stands and some who were trying to enter the stadium.

gas

State to help 44 Minnesota gas stations add E15 pumps

The yellow 88 button is coming to more gas stations in Minnesota.

Screen Shot 2022-09-30 at 4.54.42 PM

FBI, police investigating bank robbery at Edina's 50th and France

An ATM technician was robbed by four men at a U.S. Bank.

Ethan Glynn

Paralyzed Bloomington football player begins rehabilitation in Colorado

Ethan Glynn is at a world-renowned rehabilitation hospital.

Press Bar fire

Owner of St. Cloud bar gets 6 years for arson, ordered to repay $3M

A February 2020 fire at the Press Bar and Parlor was later determined to be an insurance job.

IMG_5455

Bloomington, Richfield districts tighten security ahead of weekend football

Enhanced safety measures will be in place this weekend.

Screen Shot 2022-09-30 at 2.23.15 PM

Walz sends MN first responders to help with hurricane recovery in Florida

Eight members of the Minnesota All Hazards Incident Management Team will travel to Florida.

Related

Target introduces Universal Threads, a denim line for women of all body types

It's the most body-inclusive brand the retailer has ever created.

Minnesotans get the first chance to try Target's new next-day delivery

The service covers household goods like food or personal care items.

Why is Target selling Gophers gear in South Carolina?

A Reddit user posted a photo of the retailer "pushing its Minnesota agenda" down south.

Target, Neiman Marcus team up to sell holiday collection

Minneapolis-based discount retailer Target and luxury department store Neiman Marcus will each offer more than 50 products by 24 top designers starting December 1. The limited-edition collection will be available in stores and online -- with most items less than $60.

Cold brew is changing the coffee world, and Target wants in

Target says their new drink is "not just another iced coffee."

Target pulls women's rain boot because of poor quality

The retailer has teamed up for a collection with British bootmaker Hunter.