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Target partners with Askov Finlayson for a cozy winter collection - Bring Me The News

Target partners with Askov Finlayson for a cozy winter collection

The retailer's next limited-run fashion collection is an ode to Minnesota.
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When Super Bowl guests come to town next year, Target wants to show them how to enjoy Minnesota for its snow and cold – not in spite of it. 

Ahead of the big game, the Minneapolis-based retailer has teamed up with outdoor clothing company Askov Finlayson to design a limited-release collection that embraces the "true spirit of the North."

It's a movement that's at the heart of Askov Finlayson.

Founded by brothers Eric and Andrew Dayton, – yep, Gov. Dayton's sons and members of the Dayton family who once owned, you guessed it, Target – the clothing company is inspired by Minnesota’s traditions of exploration and year-round enjoyment of the outdoors.

The brothers' North Loop shop is known for its winter hats and sweaters emblazoned with the word "North," along with its selection of top-quality, but pricey outdoor gear.

The Target collaboration is an opportunity for Minnesotans to snag a piece of the brand for a lot cheaper. 

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Askov Finalyson for Target features more than 50 products, including clothing and accessories for men, women, kids, toddlers and babies, as well as home décor and fun winter items – like a snow tube, which Eric Dayton says is his favorite piece in the collection.

"I have a four-year-old son and it’s been so fun to rediscover a child’s love of winter through him," Dayton said in a news release.

"I think we adults forget about the importance of setting aside a little time for play, for fun. So hopefully the tube inspires little kids and us big kids to go have fun together."

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Prices range from $5 to $40, with most items under $30.

The collection will be available Jan. 14 to Feb. 24, or while supplies last, at 38 Minnesota Target stores and Target.com.

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