Updated:
Original:

Target partners with Askov Finlayson for a cozy winter collection

The retailer's next limited-run fashion collection is an ode to Minnesota.
Author:

When Super Bowl guests come to town next year, Target wants to show them how to enjoy Minnesota for its snow and cold – not in spite of it. 

Ahead of the big game, the Minneapolis-based retailer has teamed up with outdoor clothing company Askov Finlayson to design a limited-release collection that embraces the "true spirit of the North."

It's a movement that's at the heart of Askov Finlayson.

Founded by brothers Eric and Andrew Dayton, – yep, Gov. Dayton's sons and members of the Dayton family who once owned, you guessed it, Target – the clothing company is inspired by Minnesota’s traditions of exploration and year-round enjoyment of the outdoors.

The brothers' North Loop shop is known for its winter hats and sweaters emblazoned with the word "North," along with its selection of top-quality, but pricey outdoor gear.

The Target collaboration is an opportunity for Minnesotans to snag a piece of the brand for a lot cheaper. 

Askov Finalyson for Target features more than 50 products, including clothing and accessories for men, women, kids, toddlers and babies, as well as home décor and fun winter items – like a snow tube, which Eric Dayton says is his favorite piece in the collection.

"I have a four-year-old son and it’s been so fun to rediscover a child’s love of winter through him," Dayton said in a news release.

"I think we adults forget about the importance of setting aside a little time for play, for fun. So hopefully the tube inspires little kids and us big kids to go have fun together."

Prices range from $5 to $40, with most items under $30.

The collection will be available Jan. 14 to Feb. 24, or while supplies last, at 38 Minnesota Target stores and Target.com.

Next Up

Slice

Fire at Mpls. pizza joint weeks after opening, owners suspect arson

The owners arrived at work Tuesday to find the building on fire.

vaccine, covid

New COVID charts show hospitalization, death rates based on vaccine status

The unvaccinated are far more likely than the fully vaccinated to become hospitalized or die.

Flickr - Superior National Forest Boundary Waters

White House begins process to ban new mining near BWCAW

The stated goal is to protect the "unique natural wonder" of the BWCAW.

Autumn Merrick, Autumn Rose Merrick

Man charged in shootout, crash that killed 18-year-old on scooter

Autumn Rose Merrick was with a friend near the Holiday gas station.

D Quagon - DOC photo

DOC searching for convicted sex offender who has gone on the run

The recently released man removed his GPS monitoring device.

Anthony Edwards

Timberwolves: 5 things you can count on for the 2021-22 season

The Timberwolves hope to return to relevance this season.

pickleball

With parking ramp roof empty most of time, Chaska adds pickleball courts

The top level isn't often used, so the entities teamed up to meet a growing need for pickleball courts.

Mauno Silpala

Former UN official ID'd as pedestrian killed in Alexandria

The native of Finland retired in 2005 and was living in Golden Valley.

Related

Target introduces Universal Threads, a denim line for women of all body types

It's the most body-inclusive brand the retailer has ever created.

Target, Neiman Marcus team up to sell holiday collection

Minneapolis-based discount retailer Target and luxury department store Neiman Marcus will each offer more than 50 products by 24 top designers starting December 1. The limited-edition collection will be available in stores and online -- with most items less than $60.

Why is Target selling Gophers gear in South Carolina?

A Reddit user posted a photo of the retailer "pushing its Minnesota agenda" down south.

Askov Finlayson pledges $1M to climate change action groups

The champions of "The North" will donate more than the cost of the company's environmental impact.

target lego

Target teams up with LEGO on new collection of clothes, home goods

The LEGO Collection x Target is described as the retailer's "most inclusive partnership to date."

Target pulls women's rain boot because of poor quality

The retailer has teamed up for a collection with British bootmaker Hunter.