Target preps to unveil video download, rental service

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Target is getting close to launching its own video download and rental service to compete with an expanding pool of competitors that includes Netflix, iTunes and Amazon, TechCrunch reports.

Target's product is called Target Ticket, and employees at the Minneapolis-based retailer were told this week that it would be unveiled this fall to customers, TechCrunch reports. Customers will be able to rent and buy digital movies and TV shows and play them on all the devices they own, including smartphones, tablets, TVs and Blu-ray players, TechCrunch reports.

There's not much info about the service yet on the Target Ticket website, except that the service plans to initially offer 15,000 titles covering new releases, classic movies and next-day TV.

News that Target was planning to enter the video streaming wars leaked earlier this year as the retailer was testing the service with employees.

Another competitor in the space is Walmart, which offers a service called Vudu.

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