Target Corp. is gearing up for another big test this week when it opens the doors to 17 more stores in Canada on Tuesday, Wall Street Journal reports.
Four more locations will also have "soft openings" on March 28, according to Financial Post.
The Minneapolis-based retail giant launched three pilot stores in Ontario -- its first north of the border -- two weeks ago.
“We definitely were slammed,” said John Morioka, senior vice-president of merchandising for Target Canada, told the Toronto Star. “We thought that there would be an initial bump and what I would say is that the bump has not levelled off to the degree that we thought. That has probably been the most surprising part of it and we haven’t been able to recover.”
Some shoppers turned to social media sites to complain about empty shelves, higher prices and even spoiled food.
“Welcoming the first Canadian guests at our pilot stores was a great moment for all team members at Target,” Tony Fisher, president of Target Canada, said in news release. “We have learned quickly from the results of our pilot stores and are committed to delivering on Target’s Expect More. Pay Less. brand promise as we approach our grand opening in early April.”
Target plans to open 124 stores across Canada this year.
Check out Target's first Canadian television ad below: