Target resumes pushing its REDcard to shoppers


"Would you like to save 5 percent today with a Target REDcard?"

Target shoppers are accustomed to having the cashier solicit them as they unload their carts and prepare to pay for their light bulbs, pet food and an irresistible little clutch. The Business Journal reported that while those solicitations abruptly stopped in the wake of the retailer's massive data breach, cashiers have resumed making the pitch at the check-out station.

"In the days following our public notification of the data breach, out of sensitivity to our guests, we did stop the register prompts related to REDcards," Target spokeswoman Molly Snyder said. "We have recently turned those prompts back on."

Since the breach, which exposed personal and financial data of as many as 110 million customers, Target cashiers were advised to only mention the card if a customer asked. But the story says that promoting the card represents "a delicate balance for Target. Pushing the REDcards could stir up shopper concerns or frustrations about the breach, but at the same time, the program is a major driver of store traffic and sales."

Nearly 20 percent of Target's third-quarter sales came from shoppers using a REDcard. Research confirms that cardholders visit Target more often, and spend more than other customers. Target launched its REDcard Rewards loyalty program, which provides a 5 percent discount, three years ago. The card got a favorable review on the Credit/Debt Management section.

Reports of fraud on credit and debit cards used by Target shoppers have not been linked to use of REDcards.

The New York Times reports that more American shoppers are pledging to use cash only in an effort to thwart the data thieves. The newspaper reports that consumers have become unsettled by the growing number of disclosures about credit and debit card breaches.

Meanwhile, CNN reported that a hotel company that maintains some Hilton, Marriott, Sheraton and Westin franchises is the latest American business to apparently suffer a data breach; it exposed guests' credit and debit card information. White Lodging, based in Merrillville, Indiana, issued a statement Sunday night that said, in part: "An investigation is in progress, and we will provide meaningful information as soon as it becomes available."

Next Up

Sen. Julia Coleman

'No one's business': State senator calls out attack on her pregnancy

Sen. Julia Coleman represents Minnesota's District 47.

Willmar Police Department

'Errant bullet' goes through garage wall, kills Willmar man

The man was working in his garage when he was shot, witnesses said.

Screen Shot 2021-01-16 at 10.59.00 PM

Wild tie Kings with 2 seconds left, win in overtime

Another incredible finish for the Wild.

Screen Shot 2021-01-16 at 6.53.17 PM

Mike Lindell's MyPillow offering discounts using the code 'Qanon'

The Shakopee-based company is under the microscope because of the recent actions of its owner.

Surly Brewing

Facing aluminum can shortage, Surly unveils solution: 'Cantyhose'

The brewery came up with a creative way to repurpose unused cans.

Liam Robbins

Gophers stay perfect at home by crushing 7th-ranked Michigan

Liam Robbins and Marcus Carr were too much for the previously undefeated Wolverines.

police lights

Four teens arrested over robberies in Minneapolis

They teens were found in a vehicle that was taken during an earlier carjacking.

Boundary Waters/BWCA

All BWCA visitors will now have to watch three 'Leave No Trace' videos

Visitors left an "unacceptably high amount" of damage last year.


Ten fatal overdoses in past 6 weeks reported in region of northern MN

Law enforcement agencies have issued a plea to the general public.