Target Corp. is hoping social media can lure shoppers into its physical stores rather than buying products online.
The Minneapolis-based big-box chain is teaming up with Facebook to launch a beta version of Cartwheel -- a new digital-sales program that combines social networking and discounts to increase foot-traffic in brick-and-mortar stores, Reuters reports.
Cartwheel gives users the chance to share deals with Facebook friends and earn special offers, the Star Tribune reports. The deals can only be redeemed in Target's U.S. stores, but the retailer hasn't ruled out allowing the discounts to be used on its website in the future.
"We're focused on combining digital technology with the in-store experience to bridge those worlds," Eddie Baeb, a spokesman for Target, told AdAge. "We've been partners with Facebook for a while, and it's been a mutual discussion on how to integrate and have a savings program with a social element."
Click here, to learn more about Cartwheel.
Target has also installed free Wi-Fi in its stores and tested same-day delivery in select markets.
The retailer recently bought Cooking.com and Chef’s Catalog.