Target severs ties with Paula Deen


Paula Deen's revelations that she used racial slurs in the past have now led to the end of her business relationship with Target.

The Star Tribune reports that the Minneapolis-based retailer said in a statement Thursday that it was phasing out Paula Deen-branded cookware and other Deen items in its stores as well as on Target.com, and won't replenish the inventory once it is sold out.

The announcement comes the same day diabetes drug maker Novo Nordisk said they and the celebrity cook "mutually agreed to suspend our patient education activities for now."

Deen's Novo Nordkisk deal stems from her revelation that she had type 2 diabetes. She was a spokeswoman for the company's diabetes drug Victoza.

Target's announcement that it was severing ties with Deen comes a day after retail giant Wal-Mart dropped Dean. Before that, Deen's TV home, the Food Network, announced that it was not renewing their contract with the cook.

In addition, a representative with Home Depot told NBC's Today.com Wednesday night that the company would also stop carrying Deen-branded items in their kitchen and cookware category because of the scandal.

The fallout comes after Deen admitted in a court deposition last month that she had used the N-word in the past. The deposition was related to a lawsuit filed by a former manager of Deen's restaurants in Savannah, Ga., against Deen's brother, Bubba Hier -- who accused of violence, discrimination and racism.

Deen has repeatedly apologized for using the N-word in the past and maintains she's not a racist. She most recently appeared on an interview with "Today" show co-host Matt Lauer in an interview Wednesday.

See the full interview below.

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