Target Corp. is teaming up with Wired to offer a collection of electronic products approved by editors of the technology-focused magazine, Twin Cities Magazine reports. The Minneapolis-based retailer features the items on special endcaps in stores nationwide and on its website.
“Target wanted to collaborate with an industry expert to create an assortment that will help our guests find the latest gadgets easily and conveniently,” John Butcher, vice president of electronics for Target, said in a news release. “The editorial team at Wired shares our love for the latest gadgets, and Target’s guests can trust them to offer credible product recommendations.”
AdWeek says that the partnership will run 12 weeks, with Wired receiving a small percentage of the sales revenue from the assortment.
Last year, Target also started featuring reviews from tech site CNET on select electronics in Target stores and online.