Target slashes its free online shipping minimum – now lowest among competitors


Online shopping lovers, your perks keep expanding.

Target announced Monday it slashed its free shipping minimum in half. The Minneapolis-based retailer will now deliver online purchases of $25 for free, down from $50.

That's actually the lowest free shipping minimum among the retailer's two biggest competitors, Amazon (which is $35) and Wal-Mart ($50). (Scroll down for more comparisons.)

So what's with the change? president, Jason Goldberger, said in a statement the new purchase threshold is because of an "enthusiastic response" to its free-shipping offer during the holidays.

"Now, whether guests are stocking up or doing fill-in shopping, we've enhanced our year-round shipping offer to be one of the best in all of retail," Goldberger said.

Competition is steep

Target has been competing against other retail giants for years, especially as online sales pick up and brick-and-mortar sales fall.

According to The Street, one positive shift for such big box companies is the strategy of using stores as distribution centers.

And in January of 2013, Target announced it would begin price-matching Amazon,, and a few other companies year-round, Mashable reported.

Financial services company, The Motley Fool, says traditional box stores need strong online sales to counteract weak in-store performance. Free shipping, price matching and subscription services are a few ways they lure consumers to their computers.

The Street reported e-commerce sales for U.S. retailers reached $75 billion in the third quarter of 2014 – up 4.9 percent from the previous three-month period.

Competition check

According to the National Retail Federation's latest list of Favorite Retailers, is on top. But to get your items shipped for free through Amazon, you'll have to spend at least $35. Mashable reports that Amazon raised it's minimum purchase for free delivery in 2013, amid pressure from investors.

Here are a few more minimum purchase requirements for free shipping:

Next Up

scratch lottery ticket

State lottery: Don't give scratch-offs as gifts to minors

The Minnesota Lottery participates in an annual responsible gambling campaign focusing on underage lottery play during the holidays.

Marijuana, cannabis

Minnesota adds 2 more qualifying conditions for medical marijuana

There will be 17 conditions that qualify people to obtain medical marijuana in Minnesota.

Matt Birk

Ex-Viking Matt Birk confirms interest in future run for governor

The next gubernatorial election in Minnesota is Nov. 8, 2022.

Screen Shot 2020-12-01 at 10.59.59 AM

Handsome Hog in St. Paul to close temporarily

Executive chef Justin Sutherland cited inaction by state and federal leaders during the COVID-19 pandemic.


Dept. of Education adding more gender options when collecting student data

The public can comment on the implementation of the nonbinary gender options until Dec. 13.

police tape, crime scene

Police ID couple found dead in home, murder-suicide suspected

The bodies were found in St. Louis County after the pair failed to show for work.

State Capitol

Minnesota's budget forecast improves, shows $641M surplus for 2020-21

"Higher general fund revenues and lower expected spending result in a projected surplus," MMB said.

Screen Shot 2020-08-14 at 6.45.53 PM

Brooklyn Park shooting leaves 2 injured

Two victims sustained non-life threatening injuries during the Monday evening incident.

Screen Shot 2019-10-14 at 10.38.01 PM

Worthington settles police brutality lawsuit for $590,000, agrees to reforms

The lawsuit was filed on behalf of Kelvin Francisco Rodriguez, who spent five days in the ICU after being arrested.

Michael Munoz

Rochester superintendent admits he plagiarized letter to staff

Med City Beat broke the story, prompting the superintendent to apologize.