Is this the first sign that the "Target run" will eventually be carried out from the comfort of your own home?
Target is expanding its delivery options for customers in Minneapolis, where it will run a pilot program bringing household essentials to doorsteps.
The retailer announced Monday it is launching Target Restock, offering next-day delivery for online orders of household essentials that include non-fresh food, health and beauty items, and cleaning products, among others.
It's expected to launch this summer and will be available to REDcard holders. They will be given access to a "dedicated online experience to access thousands of household essentials."
The Star Tribune reports that although Minneapolis is the first trial location, Target is planning to run smaller-scale pilots in St. Cloud and Red Wing as well.
The newspaper notes customers will be able to fill a box with as many items that can fit in it with a 45 pound weight limit. There will be more than 8,000 products to choose from.
It's similar to the Amazon Pantry program that's available to Prime members, signifying Target's latest attempt to grab some of the online delivery market in the face of stiff competition from its rivals.
Delivery won't be free, with Target charging a "low, flat fee," but it will be delivered the next business day (so, not weekends) provided you order by 1:30 p.m.
But with Target able to pack its online orders at nearby stores, the next-day delivery is a significant improvement on what's offered by Amazon, which says its pantry deliveries generally arrive around four business days for a delivery charge of $5.99.
Target already partners with Instacart to offer same-day grocery deliveries in a few markets across the country, including Minneapolis and Edina.