The retailer wasn't quite prepared, and the rush over its new Missoni line brought the website down for most of the day. Many shoppers were furious, and experts called it "amateurish."
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Declining advertising revenue has also been cited as a reason.
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Shoppers packed stores and crashed the retailer's website in a rush to grab the new line of clothing, housewares and accessories.
The pop star's new clothing line for the little ones is Japanese-inspired, and features lots of fun, hints of mischief, and affordable prices.
The website has crashed six times since Target brought it in-house and the site's president left the company. Now the biggest shopping day of the year is weeks away.
The company's promoting Casey Carl to oversee the retailer's website, which has suffered two major crashes and numerous glitches since a revamp a few months ago.
Target's move into Canada is still a year away, however, the Winnipeg Free Press reports that many retailers are already lining up to be near Target locations when they arrive.
The limited edition collection sold out at most Target stores in minutes Tuesday. The mad rush for the Italian designer's special line also crashed Target's website. But the Minneapolis-based retailer says more merchandise is on the way.
As more shoppers go online, more sellers are looking at new ways to maximize the money coming in from their websites. Minnesota Public Radio reports Target and Best Buy are among online retailers now using targeted advertisements based on shoppers' search entries.
