Target taps Google for a new feature – shopping from home using only your voice

"OK Google, order 10 packs of La Croix from Target."
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Target wants shoppers to be able to buy stuff without going to the store, and without even touching a phone or computer.

And the retailer is teaming up with Google to make it happen.

You can now place orders at Target simply by telling Google Assistant what you want to buy, bothcompanies announced Thursday morning. So you just need to say, "OK Google – buy _______ from Target," and it will place your order, charge your saved card and get delivery going.

That's never been possible with Target before.

Right now it's available through a Google Home device or Android TV – but the voice technology will be offered on phones (Android and iPhone) sometime "soon," Google said.

What can you buy?

On offer: Clothing, toys, care products, electronics, health and beauty items, and more. In terms of food, you can't order fresh fruits and veggies or raw meat – but lots of packaged items are there.

There's no shipping cost if your order is above $35. If you're below that threshold, there appears to be a $4.99 charge. Target is offering two-day shipping. 

And there are taxes, of course. 

The service operates through Google Express, which is Google's shopping hub for over 50 retailers. The Target voice shopping option is available in the 48 contiguous U.S. states. You can also shop Target items on Google Express without using your voice, just for the record.

Fun fact, the most-ordered Target item via Google Express in San Francisco has been eight-packs of La Croix.

This new voice-ordering option comes as Target is aggressively expanding its own, in-house ordering options.

After buying a San Francisco-based software company, the Bullseye is primed to roll out same-day delivery in major markets next year. And its next-day delivery option, Restock, is already available in a number of cities, including Minneapolis-St. Paul.

The retailer also offers curbside pickup in the Twin Cities now.

There's more to come, apparently

REDcard holders – right now you can't take advantage of the 5 percent off bonus. But Target and Google say that will be added in 2018.

Also coming next year: The option to have your Google Express order ready for pickup at your local Target within two hours, the retailer says.

Target also promises even more advancements, writing in the announcement that Google will help "explore and develop future digital experiences focused on Target’s signature style categories."

“In the markets where we’ve offered Google Express, guests tell us they love the ease and convenience of shopping Target through Google," said Mike McNamara, Target’s chief information and digital officer, in the release. "So we’re excited to offer this service nationwide in time for the busy holiday season."

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