Target to feature pull-out style guide in SI Swimsuit Issue

Author:
Updated:
Original:

Minneapolis-based retailer Target is getting ready to make a big splash in Sports Illustrated's annual Swimsuit issue.

The New York Times reports that in addition to sexy swimsuit models including Kate Upton and newcomer Katherine Webb, the issue -- due out Tuesday -- will feature a pull-out section sponsored by Target.

Titled "Secrets of the Swimsuit," the pull-out will be a 12-page style guide aimed at women that gives buying tips and notes "swimsuit trends and advice on how mere mortals, not supermodels, can achieve that sexy beach look," the Times says.

Target marketing vice president Michelle Mesenburg told the Times that swimwear is huge business for the company, and the pull-out represents something "a little more innovative and not just an ad in the book."

Target will also be a marketing partner for the issue and will have six pages of ads that features the swimsuits it sells -- many of them under $40.

As for the actual models who will be featured in this year's issue, Forbes said they will be revealed Monday night on "Late Night with David Letterman."

Next Up

J.A. Happ

Twins sign veteran J.A. Happ to add to the rotation

The right-hander will get a one-year, $8 million deal from the Twins.

storm the capitol rally st. paul minnesota state capitol

BCA finds 'no criminal wrongdoing' among those at 'Storm the Capitol' rally

Inflammatory comments were made by speakers, but no charges will be brought.

Screen Shot 2021-01-18 at 12.27.04 PM

Man's vehicles crushed by hit-and-run driver weren't fully insured

The goal is to raise $25,000 to help the south Minneapolis resident.

Joe Biden

Key points from Joe Biden's first speech as POTUS

The 46th president called for unity at a time America is facing huge challenges.

coronavirus, covid-19

Here is Minnesota's COVID-19 update for Wednesday, January 20

The 111 ICU patients is the fewest in Minnesota since there were 109 COVID patients in intensive care on Oct. 1.

Klobuchar

Here's what Amy Klobuchar said at Joe Biden's inauguration

The Minnesota senator was one of the leader organizers of the inauguration.

covid-19, vaccine

All of this week's COVID vaccine pilot program appointments are filled

Nearly 6,000 Minnesotans who are 65 and older registered for appointments between noon Tuesday and Wednesday morning.

Lane kueng thao chauvin

Osterholm affidavit ahead of George Floyd trial warns of COVID worsening in March

Prosecutors want to delay the Chauvin trial due to a public health threat.

WCCO-AM's Sheletta Brundidge talks with Lil Nas X

830-WCCO host calls for Dave Lee's replacement to be person of color

WCCO-AM has not had a person of color as a weekday daytime host in its history.

Related

Former Miss Minnesota makes Sport Illustrated's Swimsuit issue

Haley Kalil was picked during the magazine's first-ever open casting call.

St. Louis Park man pulls AK-47 on trick-or-treaters, charges say

Charges have been filed against a St. Louis Park man accused of threatening a group of kids with an assault rifle on Halloween night. According to the criminal complaint, 44-year-old Orrin Hager thought the kids had stolen candy from one of his children and went to track the group down accompanied by his wife and two kids...