Skip to main content

Target to keep many stores open later for night owl shoppers

  • Author:
  • Updated:
    Original:

Target is gearing up for the holiday shopping season by keeping many of its stores open later, hoping to keep up with competitors.

More than half of the Minneapolis-based retailer's 1,800 U.S. stores will stay open later starting this month, the Wall Street Journal reports.

Target's typical hours are 8 a.m. to 10 p.m. (9 p.m. on Sundays), but the new hours will keep the stores open until 11 p.m. or midnight (10 p.m. or 11 p.m. Sundays), the newspaper says.

The hours will vary by store, and some stores will only have extended hours on the weekends. It's not known what stores in Minnesota will be open later.

These extended hours will be in effect through the holidays, then they'll be evaluated, the Wall Street Journal says.

Target spokesman Eric Hausman told the Wall Street Journal there's a "really big opportunity" in keeping the stores open later, noting shoppers had asked for later hours and there were often a lot of people in stores near closing time.

Labor Department's American Time Use Survey shows that relatively few customers shop at those late hours, but retailers are looking to capture as much traffic as possible and keep up with their competition. Target's rival, Wal-Mart, keeps the majority of its stores open 24 hours a day, while other shoppers have turned to the convenience of online shopping instead.

This embed is invalid

This is just the latest step the retailer has taken to woo back customers after a public relations nightmare from the massive data breach the company experienced in December, in addition to its flagging sales and disappointing expansion into the Canadian market, which was plagued with supply-chain problems. Target recently announced its plans to revive its Canadian operations.

Next Up

Monti Ossenfort

Vikings lead off general manager interviews with Monti Ossenfort

Several candidates will interview for the job this week.

Payton Willis

Gophers' rally comes up short, lose to Iowa

The Gophers came back from a 23-point deficit but couldn't complete the comeback.

pixabay-fire-truck-side-close

Firefighters respond to smoke-filled cabin to find man asleep inside

A wood stove was determined to be the cause of the smoke.

snow plow msp airport

MSP snowplow drivers reach contract agreement after threatening strike

Teamsters Local 320 reached an agreement with the Metropolitan Airports Commission Saturday.

Kellen Moore

What you should know about the Vikings' head coach candidates

Seven candidates were revealed on Saturday morning.

20211010_Vikings_Lions_REG05_1119 (2)

What is the next Minnesota Vikings GM inheriting?

A look at the strengths and weaknesses of the Vikings' roster and situation

ambulance

Man dies after being 'punched in the head' during altercation in Duluth

A 46-year-old man is in custody and facing 1st-degree manslaughter charges.

Deion Sanders

Deion Sanders says Zimmer, Spielman hadn't spoken 'in months'

Sanders' comments revealed some of the Vikings' issues last season.

police tape, crime scene

Brooklyn Park man pleads guilty in 2020 fatal drive-by shooting

Devon Manley will be sentenced to life in prison with the possibility of parole after 30 years.

Screen Shot 2020-06-16 at 7.48.35 AM

Man gets 10 years for fatal pawn shop fire during Minneapolis riots

The incident, which took place during riots in May 2020,  resulted in one man's death.

Related