Target plans to match select online competitors prices this holiday season, CEO Greg Steinhafel announced Tuesday, the Chicago Tribune reports. He spoke at a 50th anniversary event for the store in New York City.
The initiative is a first for the company, the Associated Press reports.
The deal will last from Nov. 1 to Dec. 16, Web News Pro reported.
The fine print: The initiative does not apply to Target.com – customers would have to compare an online price of a competitor (like amazon.com) to an item found in a Target store, World News Pro reports.
Here's more from Target on how it works.
Best Buy last week said it also planned to match online prices.