Target to match online prices during holidays

The Minnesota-based retailer plans to match select online competitor prices this holiday season for its in-store products, CEO Greg Steinhafel announced Tuesday.

Target plans to match select online competitors prices this holiday season, CEO Greg Steinhafel announced Tuesday, the Chicago Tribune reports. He spoke at a 50th anniversary event for the store in New York City.

The initiative is a first for the company, the Associated Press reports.

The deal will last from Nov. 1 to Dec. 16, Web News Pro reported.

The fine print: The initiative does not apply to – customers would have to compare an online price of a competitor (like to an item found in a Target store, World News Pro reports.

Here's more from Target on how it works.

Best Buy last week said it also planned to match online prices.

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