Deal seekers and door busters will be able to shop at Target while they are still digesting their Thanksgiving turkey.
The Associated Press reports that the Minneapolis-based retail giant is the latest chain to announce plans to open on Thanksgiving this year. The stores will open at 8 p.m. on the holiday, an hour earlier than last year. Target stores will remain open throughout the night, closing at 11 p.m. on the day after Thanksgiving, Nov. 29.
Black Friday deals are already posted on Target's website. Shoppers who can't wait until Thanksgiving evening can start shopping while they're waiting for their dinner. Target will offer hundreds of online deals on Thanksgiving morning.
This year, Macy's, J.C. Penney, Kohl's and others have announced plans to open Thanksgiving evening for the first time. Toys R Us and Best Buy are opening earlier on Thanksgiving than last year. A number of stores at the Mall of America announced an 8 p.m. opening.
The move to open on Thanksgiving doesn't appeal to everyone. There's a Facebook campaign that allows people to pledge to refrain from shopping on the holiday to preserve it as a traditional day for family togetherness. It says, "Because I believe in family, I pledge to not shop on Thanksgiving. If I'm shopping, someone else is working and NOT spending time with their family. Everyone deserves a holiday."
The early opening has left one columnist feeling, in her words, "disgusted." Writing in The Guardian, columnist Heather Long said that the early jump on holiday shopping threatens to turn the holiday into a day for shopping, not "...family, food and gratitude."
"Forget pass the turkey, we might as well just pass the coupons," she adds. She blames retailers, saying that the ever-earlier store openings "...have allowed America's retailers to co-opt this day for their own greed."