Target to produce a movie starring ... its products

Target has announced an ambitious project in “branded entertainment” – a 12-minute online film called “Falling for You,” which will feature more than 100 home, beauty and fashion items that the Minnesota-based retailer is pushing this fall, the New York Times reports. It'll also star actresses Kristen Bell and Nia Long, and Emmy-nominated director Phil Abraham, who has worked on "Mad Men."
Author:
Updated:
Original:

Target has announced its most ambitious project yet in “branded entertainment” – a 12-minute film called “Falling for You,” which will feature more than 100 home, beauty and fashion items that the Minnesota-based retailer is pushing this fall, the New York Times reports. It'll also star actresses Kristen Bell and Nia Long, and Emmy-nominated director Phil Abraham, who has worked on "Mad Men."

As viewers watch the movie online, they can tag the products they like for purchase later on the right side of the screen, the Pioneer Press notes. It's a romantic comedy, also featuring actor Zachary Abel, about two Target employees.

Forbes last year traced the 10-year evolution of branded entertainment – "the idea that advertisers can produce original entertainment and own their audience, rather than lease them."

Here's a short trailer:

Next Up

Lost peacock

Anyone lose a peacock? One was found roaming in Champlin

If it's yours, Champlin PD would appreciate you let them know.

Screen Shot 2021-06-21 at 7.38.22 AM

Woman killed in Robbinsdale shooting identified, ex-husband the suspect

She was killed four days after she had gotten remarried.

Screen Shot 2021-06-20 at 9.21.00 AM

Updates on Minnesotans bidding for spots at the Summer Olympics

St. Paul's Suni Lee could qualify for the U.S. gymnastics team this week.

golf cart

Federal charges: Minnesota man stole 63 golf carts in 7 states

Nathan Rodney Nelson has been federally charged with transportation of stolen vehicles across state lines.

Screen Shot 2020-06-15 at 7.11.05 AM

1 dead, 1 wounded in separate St. Cloud shootings

Police say the fatal shooting was random, while in a separate incident a series of fights downtown preceded a teen's shooting.

Byron Buxton

Buxton, Kepler lead Twins to weekend sweep over Rangers

Kenta Maeda's solid outing on the mound gave the Twins a 4-2 victory.

storm, severe weather

Severe thunderstorm watch issued for south Minnesota, tornadoes possible

The watch area is just to the south of the Twin Cities.

ambulance

10 injured when minivans collide, overturn in west-central Minnesota

The incident occurred at the intersection of County Road 1 and County Road 29 in Kandiyohi County.

William Carlson

Nearly 80 years later, Minnesotan honored for WWII heroism

He defended a sinking passenger ship from a U-boat.

ambulance, crash

Pedestrian fatally struck by driver in Brooklyn Park

The identity of the victim has not been released.

Related

Target Corp. phasing out Amazon.com products

Starting May 13, the Minneapolis-based retailer will stop selling Kindle e-readers. Target is in the midst of plans to expand Apple Inc. products in at least 25 stores.

Walmart joins Target, drops Amazon Kindle products

Walmart is the second big-box chain to stop selling all Amazon Kindle tablets and e-readers in its stores, Reuters reports. Target booted the electronic devices from its shelves about five months ago.

'50 Shades of Grey' adult product line has Target in a bind

Whether a new line of products at Target is appropriate for display is up for debate – one with many shades of grey.

Target Corp. expanding its Brooklyn Park campus

The City of Brooklyn Park is releasing documents that show Target Corporation plans to build two new office buildings at its Brooklyn Park campus. The Business Journal reports the Minneapolis-based retailer has yet to formally announce the construction plans. Last month, Target said it was moving about 6,000 employees currently in downtown Minneapolis to the northern Twin Cities suburb.