Target trial tells shoppers how long 'fresh' produce has been on shelves


If you pay a visit to the SuperTarget in Edina this weekend, you'll notice a few differences around the store.

That's because the outlet on York Ave. has been selected by the Minneapolis retailer for a pilot project designed to give shoppers more information about the fresh produce they're buying.

As the Business Journal explains, Target will charge customers different prices depending on how long the goods have been on the shelves.

Signs will be placed by the certain items of produce showing when it arrived in store, while "dynamic pricing" will be in effect. For example, a carton of raspberries that arrived on Friday (Apr. 22) is $3.99, while a carton that arrived a week earlier is $3.49.

Also located in the fresh produce section will be a pair of "smart scales," which the Star Tribune reports will ask customers what information they would like to know about the products they'll be buying – such as number of calories, how fresh they are, where they were grown, and whether they're organic.

The feedback will be used so that these smart scales can be programmed in the future to provide this sort of information to customers by scanning the barcode.

It's not just fruit and vegetables that are involved in the project either, the Journal notes Target is also trialling placing nutrition information on the front of food packaging rather than the back as part of its aims to boost transparency to shoppers.

Target started doing this at one of its stores in Fenway, Boston, last month, according to its website.

KSTP reports the idea has come from Target's Food + Future coLab based in Boston, and is borne from the contention that most consumers are not aware of the ingredients in their food or how old the produce is.

The TV station, citing USDA research, says that the average apple found on supermarket shelves is 14 months old.

Target is in the process of revitalizing its grocery section, offering more fresh and organic produce to reflect changing consumer tastes.

Next Up

Screen Shot 2021-10-21 at 1.49.16 PM

COVID-19 case rate drops in 51 of 87 Minnesota counties

Four of the 10 lowest case rates are metro-area counties.

unsplash - visitor patient doctor hospital emergency - crop

Allina mental health workers vote to unionize

Concerns over safety led the workers to unionize.

teacher, coronavirus, covid-19, school, classroom

Minnesota reports COVID deaths of teen student, 2 school staffers

Cases in schools rose again in the past week, though there are signs cases may have peaked.

Proctor football

Investigation of alleged misconduct on Proctor football team nears conclusion

The football team canceled its season and the coach subsequently resigned.

minnesota house of representatives

Minnesota House will continue hybrid operations, require masks in 2022

The Speaker of the House announced the plans in a memo to members and staff on Thursday.

autumn larson settlement

Minneapolis committee OKs $45K payout to woman shot by police during riots

She was hit in the face with a "less lethal" projectile while she was in her car trying to leave the protest.


What NOAA's winter outlook says about Minnesota

A moderate La Niña winter is expected.

Merwin Liquors

Liquor store that has become shooting hotspot seeking to move

The area surrounding Merwin's Liquors has been beset by crime in recent years.

Mohamed Noor

Ex-Minneapolis cop Noor resentenced to 57 months in prison

Justine Ruszczyk Damond's fiancé said he forgives Noor.

Anthony Edwards

Anthony Edwards was right: he is Houdini and his bag of tricks is incredible

Edwards put the entire league on notice with his season-opening performance.