Target is set to launch its pre-paid mobile service, called Brightspot, on Oct. 6.
The product unveiling means Walmart is no longer the only big-box store with a cheap wireless plan, The Verge notes.
"Brightspot brings together the mobile phone plans you want with the devices you desire," Target says.
It's pretty simple, Target says, just pick a pre-paid plan, then pick a phone to go with it, from "a simple flip phone, to more advanced models."
Brightspot will run on T-Mobile's network and offers unlimited talk and text and up to 1GB of 4G data for $50 per month without a contract, PCmag reports. Or pay $35 for a talk-and-text plan with no web access.
Walmart launched a similar service called Straight Talk in 2009.