Target unveils Brightspot pre-paid wireless program

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Target is set to launch its pre-paid mobile service, called Brightspot, on Oct. 6.

The product unveiling means Walmart is no longer the only big-box store with a cheap wireless plan, The Verge notes.

"Brightspot brings together the mobile phone plans you want with the devices you desire," Target says.

It's pretty simple, Target says, just pick a pre-paid plan, then pick a phone to go with it, from "a simple flip phone, to more advanced models."

Brightspot will run on T-Mobile's network and offers unlimited talk and text and up to 1GB of 4G data for $50 per month without a contract, PCmag reports. Or pay $35 for a talk-and-text plan with no web access.

Walmart launched a similar service called Straight Talk in 2009.

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