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Target won't promote Christmas until Thanksgiving is done - Bring Me The News

Target won't promote Christmas until Thanksgiving is done

The retailer revealed its holiday plans that includes free shipping and weekend deals.
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Target is trying to limit its "Christmas creep" this year. 

The Minneapolis-based retailer, which didn't do as well as it had hoped during the holidays last year, plans to keep promoting Thanksgiving up until the actual holiday. 

Rick Gomez, Target's chief marketing officer, says customers want Target to recognize Thanksgiving, and not go straight into Christmas, The Associated Press reports

"So, we are going to respect that," Gomez said. 

This is one of Target's many plans for the holidays this year. Here's a look at what you can expect from Target for shopping for the holidays. 

More exclusive brands

Eight new, exclusive brands will be available at Target for the first time this holiday season. Among them: Hearth & Hand with Magnolia – the much-anticipated home decor brand by Chip and Joanna Gaines of the HGTV show Fixer Upper – will be available starting Nov. 5. 

Target is confident the launch of this brand will help boost holiday sales both in stores and online, CNBC says

Weekend sales

Target has been putting more focus on making everyday items cheaper, and that will continue through the holidays.

It will also be offering deals on the weekends starting Nov. 11. The weekends are when people are shopping most, Target says, so these deals will help them out.

Target didn't say much about what will be on sale, but said "they're timed perfectly" to help people save money on everything they need for the holidays. The retailer gives the example of kitchen gear being on sale ahead of Thanksgiving.

The deals will be announced the week before it starts, Target says. 

Free shipping and in-store pickup

Target is ditching its $35 minimum for free shipping again this year. 

It'll offer free shipping from Nov. 1 until Dec. 23, which is a little shorter than last year's free-shipping offer.

You can also choose to pickup your items at the store – most of them will be ready within an hour. Target also offers a new curbside pickup service in the Twin Cities, so if you order online you don't even need to get out of your car.

Gift ideas if you don't know what to buy

Like Amazon and other retailers, Target is helping you come up with gift ideas if you're stuck on what to buy someone.

The retailer will have in-store displays with about 1,700 gift ideas, with most of them under $15. Gifts include slippers, jewelry, toys, tech accessories, games and barware sets. 

These gift ideas will also be available on Target's website

Target will also offer a "GiftNow" feature on Target.com. You can choose from a bunch of different items. When you find something, click the "GiftNow" button and check out as you normally would. 

Whoever you're sending the gift to will get an e-gift email, where they can accept the gift, change the color or size, or pick out something different. This all happens before the present ships. 

Photo booths with Santa

Target is upping its in-store experience game in December to make holiday shopping more fun, it says. 

For example, most stores will have a photo booth that puts a "twist" on the traditional picture with Santa. (You'll be able to make it look like you're sliding down the chimney with Santa.)

There will also be interactive toy demonstrations and the chance to try holiday treats at some Target stores.

For more on Target's holiday plans, click here

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