Target will open at midnight for Black Friday

The retailer says it's pushing back opening time four hours in response to customer demand. Stores will stay open for 23 straight hours.
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The retailer says it's pushing back opening time four hours in response to customer demand. Stores will stay open for 23 straight hours.

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Related

Best Buy CEO not happy about midnight open on Black Friday

CEO Brian Dunn says Best Buy needs "to be where our customers are" and their decision to join other retailers opening midnight on Black Friday reflects that. Though, Dunn says he feels terrible that the hours will impact some employee's Thanksgiving plans.

Target employee rallies opposition to midnight Black Friday opening

An online petition started by an Omaha Target employee has taken off. It says the decision by the Twin Cities-based retailer to open at midnight on Thanksgiving night robs workers of time with their families on the holiday.

Mall of America to follow Target's example

Two shopping staples in Minnesota have decided to adjust Black Friday hours to meet customer demand. Target Corp. announced Friday their intent to open at midnight Thanksgiving Day, staying open 23-straight hours. Mall of America quickly followed the retailer's lead.

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The line between Black Friday and Thursday continues getting grayer. Now Kohl's is jumping on the midnight opening bandwagon, following in the footsteps of Target and the Mall of America.

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Following reports on Friday, Target Corp. is officially joining several other major retailers, including its Arkansas-based rival Wal-Mart Stores Inc., that are kicking off the holiday shopping season on Thanksgiving, the Star Tribune reports. Minneapolis-based Target stores will open its doors at 9 p.m. on Thursday, Nov. 22 -- three hours earlier than a year ago.

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Minnesota retailers are lauding the early success of their Black Friday openings, taking advantage of a demographic that might be more inclined to stay up late then get up early.

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