Skip to main content
Updated:
Original:

Target will stop using 'boys' and 'girls' gender-based signs in some departments

Author:

The toy aisles at Target will soon no longer be designated as for "boys" or "girls."

The Minneapolis-based retailer announced Friday it's moving away from gender-based signage in its stores, and gave the examples of the toys section (which will also stop using colored paper behind shelves that is often tied to a gender, such as blue, yellow, green or pink) and the bedding section.

The reason, Target says, is the company never wants customers "to feel frustrated or limited" by how items are presented, and over the past year the company has heard "important questions" about what signage is and isn't needed.

In fact in June, an Ohio mother's tweet regarding a Target sign that labeled toys "Building Sets" and "Girls' Building Sets" was retweeted thousands of times.

A number of social media users quickly announced their support, but Target issued a statement saying the signage was a result of testing that showed customers preferred that type of information to help make shopping decisions.

On Friday, Target said that decision-making component is still applicable in some departments, but not all.

"In some cases, like apparel, where there are fit and sizing differences, it makes sense. In others, it may not," the news release says. "... [W]e know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary.

"We heard you, and we agree."

Target teams are currently looking at departments where gender-based signs can be phased out. The company says you'll start seeing those changes over the next few months.

Next Up

D'Angelo Russell

With KAT out, Timberwolves can't upset Nets

D'Angelo Russell stepped up but couldn't overcome Brooklyn's firepower.

Everson Griffen Vikings dot com

Everson Griffen confirms he has bipolar disorder

"I’ve been running from it a long time. I’m not ashamed of it anymore.”

Angela Renee Jones, St. Cloud murder suspect

St. Cloud suspect now charged in two local murder cases

Both murders happened within a day of each other in June.

st anthony 3 crop

Twin Cities police ask for help finding missing 16-year-old

Police say all her family and friends have been contacted, and none of them know where she is.

mpd suspect 12.3.21 - 1 - CROP

MPD releases photos of shooting suspect, asks for public's help

The man is wanted in connection with a fatal shooting that happened Wednesday evening.

redmons popcorn colbert 2

Support grows for Redmon's Popcorn after shop's sudden closure

The county also commented on the situation, saying it hopes to help owner Zack Redmon.

prior lake high school

Prior Lake HS investigating another 'racist' video involving student

The principal said the social media video was reported to them this week.

Screen Shot 2021-12-03 at 3.08.27 PM

Walz: Minnesota has secured 1 million rapid, at-home COVID tests for kids

It comes as the delta variant continues to surge in Minnesota, and the omicron variant might follow.

boundary waters

Forest Service limiting permits to BWCAW due to damage, overcrowding

Visitors have been cutting down trees and have been forced to compete for campsites.

police lights

Lockdown update: Armed man threatened to go to Kimball High School

A high school and elementary school near St. Cloud went into lockdown as a precaution.

chaska sewer

People in Chaska are flushing the wrong crap down the toilet

Water and sewer crews in Chaska have had to clean the same pump four times in the past seven days.

Related