Skip to main content

Target's holiday sales strategy: Start Black Friday deals early

  • Author:
  • Updated:
    Original:

Retail giant Target is rolling out an aggressive strategy for the holiday shopping season in a bid to boost its sales and reputation, which have both taken a beating since last year's huge data breach.

The Minneapolis-based department store chain is kicking off the season by offering nine of its Black Friday deals early. The sale last until 11 p.m. on Monday, Nov. 10, and customers need to order the items at Target's website and pick them up in person at a store within four days.

Another presale of a few Black Friday deals will take place on the day before Thanksgiving.

As for the brick-and-mortar operations, Target said it will open its stores at 6 p.m. on Thanksgiving Day, two hours earlier than last year, to officially begin the holiday shopping season. All the in-store deals will also be available online, beginning Thanksgiving morning.

“Not everyone wants to wait until Black Friday to start shopping,” Kathee Tesija, Target’s chief merchandising and supply chain officer, told the Associated Press.

This is the first time Target has offered presales on its Black Friday deals. And in another first, the retailer says it will sell its gift cards at a 10 percent discount from 6 a.m. to noon on the day after Thanksgiving, with a $300 limit for each customer.

It's all an effort to attract more sales, which have been sluggish ever since the massive theft of customer information last December. The retail market is very competitive, and many other chains are also ramping up their holiday sales campaigns.

Just in the past few days, Kohl's and Macy's announced they would be open at 6 p.m. on Thanksgiving Day as well. The new Twin Cities Premium Outlets in Eagan is also opening at 6 p.m. on Thanksgiving, manager Peter Lund told the Minneapolis-St. Paul Business Journal.

And Kmart will welcome shoppers all day on the holiday – they're opening their stores at 6 a.m. on Thanksgiving Day.

Here's a list of store hours on Thanksgiving weekend for several of the nation's major retailers.

Employees at some of these stores have been waging an unsuccessful campaign against Thanksgiving Day openings, saying it disrupts their own holiday plans, the Business Journal notes.

Hourly workers at Target are paid time and a half for working on holidays, and the company said those who work certain shifts on Thanksgiving and Black Friday will receive additional compensation on top of holiday pay.

The news release from Target has a complete list of all the discounts and specials.

Maybe we need to come up with a different term, since Black Friday isn't just a one-day thing anymore.

Next Up

All Energy Solar - Bringing Panels to Roof

All Energy Solar reaches growth milestones with higher goals yet for 2022

Minnesota solar company continues to thrive through building a strong workforce

Royal Canadian Mounted Police maintoba crossing crop

Authorities ID family found frozen to death at MN-Canada border

They're still trying to unravel how they got there and who might have helped them.

covid

Mayo Clinic specialist: 'The omicron surge is not over'

Experts expect a rapid decline over the next month followed a period of calm.

police lights

Charges: Man in stolen Jeep leads police on 110 mph chase

He crashed into a light post near the Capitol and then fled on foot, the complaint says.

kua dog go fund me

Puppy in back of stolen Audi found, reunited with owner

The 4 1/2-month-old bullmastiff had been missing more than a week.

Fuzzy Gerdes Flickr Franks Diner Kenosha

WI's best 'hole-in-the-wall' diner is Guy Fieri-approved

Come for the "garbage pile," stay for ... even more breakfast food.

FKISmwPWUAYZJW6

Minnesota's pre-pro women's soccer team unveils name, logo

The new name and look was unveiled after community owners voted on a winner.

fentanyl DEA

21 people charged in connection to drug trafficking in northern MN

Police say the organization sold more than 10 pounds of heroin and fentanyl in northern Minnesota.

Band Box Diner Courtney Mault Flickr

MN's 'best hole-in-the-wall diner' is, sadly, currently closed

MSN recently published its pick for best diner in each state.

covid

Minnesota's COVID-19 update for Thursday, January 27

Cases remain very high but hospitalizations have been plateaued for the past week.

state patrol

Minnesota state trooper injured at crash scene on I-35

The trooper was in his squad when another vehicle struck.

Related