Skip to main content

Target's holiday sales strategy: Start Black Friday deals early


Retail giant Target is rolling out an aggressive strategy for the holiday shopping season in a bid to boost its sales and reputation, which have both taken a beating since last year's huge data breach.

The Minneapolis-based department store chain is kicking off the season by offering nine of its Black Friday deals early. The sale last until 11 p.m. on Monday, Nov. 10, and customers need to order the items at Target's website and pick them up in person at a store within four days.

Another presale of a few Black Friday deals will take place on the day before Thanksgiving.

As for the brick-and-mortar operations, Target said it will open its stores at 6 p.m. on Thanksgiving Day, two hours earlier than last year, to officially begin the holiday shopping season. All the in-store deals will also be available online, beginning Thanksgiving morning.

“Not everyone wants to wait until Black Friday to start shopping,” Kathee Tesija, Target’s chief merchandising and supply chain officer, told the Associated Press.

This is the first time Target has offered presales on its Black Friday deals. And in another first, the retailer says it will sell its gift cards at a 10 percent discount from 6 a.m. to noon on the day after Thanksgiving, with a $300 limit for each customer.

It's all an effort to attract more sales, which have been sluggish ever since the massive theft of customer information last December. The retail market is very competitive, and many other chains are also ramping up their holiday sales campaigns.

Just in the past few days, Kohl's and Macy's announced they would be open at 6 p.m. on Thanksgiving Day as well. The new Twin Cities Premium Outlets in Eagan is also opening at 6 p.m. on Thanksgiving, manager Peter Lund told the Minneapolis-St. Paul Business Journal.

And Kmart will welcome shoppers all day on the holiday – they're opening their stores at 6 a.m. on Thanksgiving Day.

Here's a list of store hours on Thanksgiving weekend for several of the nation's major retailers.

Employees at some of these stores have been waging an unsuccessful campaign against Thanksgiving Day openings, saying it disrupts their own holiday plans, the Business Journal notes.

Hourly workers at Target are paid time and a half for working on holidays, and the company said those who work certain shifts on Thanksgiving and Black Friday will receive additional compensation on top of holiday pay.

The news release from Target has a complete list of all the discounts and specials.

Maybe we need to come up with a different term, since Black Friday isn't just a one-day thing anymore.

Next Up

unsplash medical marijuana

Edibles coming to Minnesota's medical marijuana program

MDH also announced it will not add anxiety as qualifying condition.

plow, snowplow, snow

Plowable snow possible this weekend in Minnesota

Up to half a foot of snow could fall within the heaviest band.

Best Buy - jjbers, Flickr

Police reveal new details about 'coordinated' Best Buy thefts

A large group stole thousands of dollars in merchandise from three Twin Cities Best Buy stores.

Seven Points exterior - 2

New tenant revealed for former Libertine spot in Uptown

The space will combine playful art offerings with a restaurant.

white Christmas

What are Minnesota's chances of a white Christmas this year?

The Twin Cities averages a white Christmas about 3 out of every 4 years.

ilhan omar press conference voicemail screengrab 11.30.21

'You will not live much longer b***': Rep. Omar shares threatening voicemail

Omar's office received the call hours after Rep. Boebert posted her video about the MN congresswoman.

Screen Shot 2021-12-01 at 11.24.09 AM

ESPN's 'Booger' makes fun of Wild fans' record cup snake

He's the same guy who thought the "Minneapolis Miracle" was bad for the Vikings.

brian ingram

Woodfired Cantina closes at Keg and Case in St. Paul

Restaurateur Brian Ingram is focusing on growing his other concepts.

giant bear

Video: 'THE fattest bear we have ever seen' spotted on MN trail camera

"This might be THE fattest bear we have ever seen in our area," researchers said.

u.s. attorney

Guilty plea from man who stockpiled guns, equipment to make bombs, drugs

Prosecutors say he had multiple guns, items to make weapons and pipe bombs, and lab equipment to make drugs.