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Target's Missoni missteps generate customer backlash

Web site crashes at Target.com marred opening day of the discount retailer's sales of Missoni merchandise. Customers who tried to buy items from the upscale Italian designer are finding their orders delayed or canceled. Target is working to straighten things out, but complaints in cyberspace suggest there's been long-term damage.
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Target's much-trumpeted partnership with Missoni led to more response than the discounter could handle. Web site crashes on the day sales were launched frustrated shoppers. Now the company faces fallout as the episode causes customers to sour on the Minneapolis retailer.

The Star Tribune reports Target had trouble processing the orders of people who did manage to get through on Target.com. The company says it's working to fix the problem.

In an Associated Press story Target says it has a team "working to address those guests who've been affected." But many of those people are venting their anger through social media.

While a number of analysts think Target's handling of the situation has made things worse, that's not a unanimous opinion. UPI spoke with one consultant who maintains the incident is good for Target.

Indeed, there's no denying the popularity of the Missoni For Target merchandise. CNN Money reports the prices of Missoni items are soaring on eBay.

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Many are urging their fellow Twitter and Facebook followers to stop shopping at the Minneapolis retailer after they learned their online orders for the exclusive Italian designer's products are now being delayed or canceled.

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A few days after Target's limited edition collection hit their website, the Pioneer Press reports some Target.com shoppers are getting notices that their orders have now been cancelled. The Minneapolis retailer has yet to make a statement about the issue.

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The limited edition collection sold out at most Target stores in minutes Tuesday. The mad rush for the Italian designer's special line also crashed Target's website. But the Minneapolis-based retailer says more merchandise is on the way.

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