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Target's new chief marketing officer shares vision for creative agencies

Jeff Jones, the chief marketing officer at Target, told Ad Age he wants to work with the best creative agencies in the world. "I'm not willing to commit to two agencies or four or 50. We want to have flexibility," Jones said. He is also interested in expanding the use of QR codes and more "shoppable videos," like Target's "Falling for You" short film series.
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Jeff Jones, the chief marketing officer at Target, told Ad Age he wants to work with the best creative agencies in the world. "I'm not willing to commit to two agencies or four or 50. We want to have flexibility," Jones said. He is also interested in expanding the use of QR codes and more "shoppable videos," like Target's "Falling for You" short film series.

The Business Journal notes the Minneapolis-based retailer has made some major changes to its marketing strategy over the year, including ending its relationship with Portland-based Wieden & Kennedy in January.

Jones joined the Minneapolis-based retailer six months ago. He replaced Michael Francis, who left for job at J.C. Penney, but abruptly left in June and then joined Gap last month.

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