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Target's next designer: Jason Wu, creator of Michelle Obama's inaugural gown

Jason Wu, who created First Lady Michelle Obama's inaugural gown, is the latest to team up with the Minneapolis-based retailer to create a limited edition line of women's clothing this winter.
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Jason Wu, who created First Lady Michelle Obama's inaugural gown, is the latest to team up with the Minneapolis-based retailer to create a limited edition line of women's clothing this winter.

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Target preps for pandemonium again with debut of Jason Wu

The New York Post has an early look at the retailer's next hotly anticipated collection, this one from designer Jason Wu. Target created a frenzy when it released the Missoni line, which quickly vanished from stores and paralyzed the website, frustrating online shoppers. The Post says Wu's line celebrates "an American girl in Paris," and should prove popular with everyone from teenage girls to female business execs.

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The high-fashion designs of Prabal Gurung, whose creations have been worn by Michelle Obama and Lady Gaga, will be available at Target stores next February, the Associated Press reports. The designer is the latest to plan a limited-edition collaboration with the Minneapolis-based retailer.

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The University of Minnesota's Humphrey School of Public Affairs analyzed the speeches at the party conventions, looking at considerations such as sentence length and polysyllabic words. First Lady Michelle Obama's speech came in at a 12th grade level. That was by far the highest among presidential candidate's spouses since they started giving convention speeches 20 years ago. Higher than her husband's eighth-grade level State of the Union speeches, too.

Shoppers pack Target for Jason Wu line: 'This is insane. I'm totally shocked.'

Shoppers started lining up in the early morning on Sunday for the limited edition women's clothing line. The L.A. Times, which called the scene "civilized madness," says shoppers grabbed items before workers could hang them up. The paper reports the website held up well.

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Jason Wu’s capsule women’s collection is scheduled to debut at Target stores and Target.com on Super Bowl Sunday, Feb. 5. It’s the perfect follow-up to Target’s web-crashing Missoni frenzy: Tons of positive buzz, but more manageable scope.

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