Ever thought rain boots could be fashionable? If not, you probably haven't come across Hunter before.
The British outdoor-wear maker has is known for its iconic rain boots (or as they're called over there, "wellies"), which are particularly popular among those heading to the dozens of soggy, mud-soaked summer music festivals across the Atlantic.
Its boots became a must-have among festival-goers in 2005, when fashion legend Kate Moss was spotted wearing a pair at the Glastonbury Festival.
Now it's reaching into the U.S. via a collaboration with Minneapolis-based Target, which will start selling its trademark Wellington boots as well as 300 more items in a collection that goes live next month.
Expect to find Hunter's trademark rain boots and backpacks, and a whole manner of other outdoor and camping accessories, including hammocks, sunshades and coolers.
It'll only be a limited-time collaboration, with Hunter gear available online and in stores between April 14-June 14. REDCard holders get a chance to buy early from April 7.
Prices will range from $5 to $80.
Minnesota's winters are frozen and its warm seasons are reasonably dry, so don't expect to see Hunter boots everywhere this summer.
They'll probably sell a crap-ton in Seattle though...