A trio of students at the University of Wisconsin-River Falls is having some good clean fun with their new business proposal.
After spending many hours in the lab developing a product they call the SoPOD - soap that comes in water soluble packaging - the students are now working to turn it into a business reality.
The group wants to market the SoPOD to hotels as a way to reduce the use of plastic bottles.
As FOX 9 reports, they earned $25,000 in seed money last week by claiming the top prize at the Wisconsin Big Idea Tournament in Madison.
This embed is invalid
The group consists of Eric Wenz of Hudson, Wis., Andrew Lind of Bloomington and An Trieu of St. Paul.
The UW-River Falls College of Business and Economics says in a Facebook post the team will now move on to the International Business Model Competition, which will be at Brigham Young University in Provo, Utah, on May 1-2.
The students tell FOX they're already looking beyond hotels to cruise ships and backpackers as potential markets for the SoPOD.
The UW-River Falls Voice mentions the product could also help airline passengers navigate security requirements that limit carry-on liquids.