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The Big Idea for a new business? Soap in packaging that dissolves in water

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A trio of students at the University of Wisconsin-River Falls is having some good clean fun with their new business proposal.

After spending many hours in the lab developing a product they call the SoPOD - soap that comes in water soluble packaging - the students are now working to turn it into a business reality.

The group wants to market the SoPOD to hotels as a way to reduce the use of plastic bottles.

As FOX 9 reports, they earned $25,000 in seed money last week by claiming the top prize at the Wisconsin Big Idea Tournament in Madison.

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The group consists of Eric Wenz of Hudson, Wis., Andrew Lind of Bloomington and An Trieu of St. Paul.

The UW-River Falls College of Business and Economics says in a Facebook post the team will now move on to the International Business Model Competition, which will be at Brigham Young University in Provo, Utah, on May 1-2.

The students tell FOX they're already looking beyond hotels to cruise ships and backpackers as potential markets for the SoPOD.

The UW-River Falls Voice mentions the product could also help airline passengers navigate security requirements that limit carry-on liquids.

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