The Dakota's what? SD college's big typo doesn't get by grammar geeks

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The University of South Dakota is taking ownership of its new billboard ... and the typo on it.

The sign quotes a Forbes Magazine story that called the school the best in the Dakotas – but added an unneeded apostrophe at the end.

It's gotten a lot of attention on social media.

The university had some fun with the mistake in its reply, and says a new billboard will be up soon:

Here are some tweets from others who spotted the typo:

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