The first Gander Outdoors will open in Minnesota

Formerly Gander Mountain, it's been rebranded since being bought by Marcus Lemonis.

Gander Mountain is gone, long live Gander Outdoors.

The St. Paul-based outdoor goods chain has undergone a rebrand since it filed for bankruptcy and was bought out by Camping World owner and CNBC reality TV star Marcus Lemonis.

Now named Gander Outdoors, the company confirmed that its first new, rebranded store will open on Wednesday – and it's the one in Lakeville.

In the coming months, former Gander Mountain stores in Baxter, Bemidji, Forest Lake and Hermantown are expected to reopen under the new name as well.

Meanwhile, Lemonis is keen to open a new store in Woodbury, which would be a hybrid of Gander Outdoors, plus his own Camping World (which sells RVs) and Overtons (which sells boats, watersports equipment and fishing gear).

Gander Mountain stores in Blaine, Eden Prairie, Mankato, Rochester, Rogers and St. Cloud are closed for good.

The company released a timelapse video showing the Lakeville store coming together.

Customers can expect to find a refreshed layout at Gander Outdoors, and a mixture of products Gander Mountain was known for along with new arrivals.

What you can probably expect fewer of, however, is guns.

Lemonis said earlier this year that Gander Mountain made a "bad bet" on firearms, overspending on inventory and expanding "beyond all common sense" into markets, St. Louis Today reported.

The investment in guns by Gander Mountain, which billed itself as "America's Firearm Superstore," was a particularly bad business move in the way of Donald Trump's election win. Sales plummeted as gun owners saw less of a threat to the 2nd Amendment, St. Louis Today said.

According to the Star Tribune it's not clear what the future is for Gander's firearms department.

Gander Outdoors is expected to reopen 15-20 stores by the end of the first quarter of 2018, and 40-45 more by October, the newspaper notes.

Next Up

Father Paul Kubista at St. Mary of Czestochowa

Controversy after Delano priest shares vaccine misinformation in church bulletin

Father Paul Kubista is pastor at St. Mary of Czestochowa Catholic Church.


Mel-O-Glaze, DreamHaven Books robbed at gunpoint minutes apart

The businesses were hit by three robbers just six minutes apart on Oct. 21.

Cambridge house explosion

Explosion destroys house in Cambridge, 5 injured

The explosion occurred early Saturday morning on the 33000 block of Hillary Circle.


Charges: Lyft driver sexually assaulted woman in her home

The defendant is being held on a $100,000 bond.

Pixabay - black bear

Black bear bites professional baseball player in western Wisconsin

The former MSU-Mankato star was bitten in his back.

mickey moore driver's license shared

Beleaguered Ward 9 city council candidate loses Strib endorsement

Mickey Moore has faced questions in recent days about where he actually lives.

CDC biohazard scientist health work

New clue may explain how rare tropical disease sickened Minnesotan

The disease, known as melioidosis, killed 2 people earlier this year.

Sen Mark Koran crop

MN lawmaker encourages donations for locals charged in Jan. 6 insurrection

"They are a good family!" Sen. Mark Koran wrote Friday.


Money Gal Coaching: Mastering the spiritual parts of money

Kelly Blodgett used her passion behind becoming debt free to launch Money Gal Coaching.


Gander Outdoors will open in Eden Prairie after all

It had initially been slated to remain close because of the SW Light Rail project.

A Twin Cities Gander Mountain could live on as Gander Outdoors after all

And that location might get more than just a Gander Outdoors.

Gander Outdoors will have 69 stores open by mid-2018, including 5 in Minnesota

The company is planning an aggressive rollout, and not just in Minnesota.

2 Gander Mountains in MN will stay open, uncertain future for the other 7

Marcus Lemonis released a list of around 50 stores that will stay open.

2 Gander Outdoors closing in MN, amid wider closures nationally

The stores in Eden Prairie and Bemidji are shutting down.

Another 2 Gander Mountain stores in Minnesota to close, 3 more might follow

No decision has been made on stores in Eden Prairie, Rochester and Blaine.

Gander Mountain files for bankruptcy, 3 Minnesota stores to close

The outdoor and hunting goods retailer is shuttering 32 stores around the country.

More Gander Mountain closures likely as company is bought by reality TV star

Camper and RV retailer Camping World paid $37.8 million for the St. Paul company.