Updated:
Original:

There's a report that Charlie Brown and Snoopy are for sale

The company that owns the Peanuts brand is reportedly considering putting it up for auction

Some famous Minnesota natives may soon be getting new owners.

The company behind Charlie Brown, Snoopy and the other "Peanuts" characters is exploring a sale of its company, Reuters reports.

Reuters cited "people familiar with the matter" and did not identify them.

The news service reports Iconix Brand Group is working with an investment bank on an auction process to sell Peanuts Worldwide but says nothing is certain.

The Peanuts brand became less lucrative in October when insurance giant MetLife ended 30 years of using Snoopy and friends as its mascots.

But Reuters says the characters still generate $30 million a year for Iconix, partly through deals with companies including Hallmark Cards and Nestle. Their report says Chinese companies are among the investors interested in Peanuts Worldwide.

Twin Cities roots

According to the Charles M. Schulz Museum, the cartoonist was born in Minneapolis in 1922 but grew up in St. Paul. After serving in World War II, he returned to Minnesota and lived with his father in an apartment above Carl Schulz's St. Paul barber shop, selling comics to the Saturday Evening Post and the Pioneer Press.

Schulz's comic strip "Li'l Folks" was renamed "Peanuts" in 1950 and was syndicated in seven newspapers, the museum says.

When "Peanuts" became a hit, Schulz relocated to Santa Rosa, California, which is where the museum is located.

Next Up

Cane's

Greater Minnesota gets its first Raising Cane's

It's also the only Raising Cane's in the state with a double drive-thru.

mn zoo gladys the owl rectangle crop

Large owl named Gladys escapes from MN Zoo

The owl flew off to a tree during training, and has been on the loose since.

gustavus arboretum

Gustavus removes Swedish botanist's name from campus arboretum

The arboretum's name was a nod to Carl Linnaeus, the 18th-century Swedish botanist.

glow at state fairgrounds

Holiday lights festival returning to State Fairgrounds – but this time you walk

The drive-through display was launched last year as a pandemic-friendly event.

spending, personal finance, money

Money Gal Coaching: How to be smart about spending for personal growth

Kelly Blodgett used her passion behind becoming debt free to launch Money Gal Coaching.

Fleet Farm - Wikimedia Commons

Fleet Farm will move into former Twin Cities Target store

The old Target building has been vacant for years, having closed back in 2018.

rochester-water-tower

Minnesota water towers compete to be named America's 'Tank of the Year'

Two water towers in the state are currently in the top five vote-getters.

brian koland roseville

Roseville Schools elementary principal dies by suicide

The principal's family asked that the district share he took his own life.

unsplash - school girl students

List of St. Paul schools that could close, merge with others under new plan

The district is looking to address coming enrollment and funding issues.

Related

There's a report that Charlie Brown and Snoopy are for sale

The company that owns the Peanuts brand is reportedly considering putting it up for auction

This playwright from MN just won one of the richest prizes in literature

Ike Holter is getting $165,000 as one of the winners of a Windham-Campbell prize from Yale.

This playwright from MN just won one of the richest prizes in literature

Ike Holter is getting $165,000 as one of the winners of a Windham-Campbell prize from Yale.

'We'll just take down this sheetrock and ... Wait! There's a mural under it!'

Renovation work at the Grand Forks Air Force Base revealed a 41-year-old mural that had been forgotten over the years.

The snowmobile's 'Founding Father' has died in Roseau

David Johnson, a co-founder of Polaris Industries, cobbled together the company's first snow machine out of parts including car bumpers 60 years ago.

The snowmobile's 'Founding Father' has died in Roseau

David Johnson, a co-founder of Polaris Industries, cobbled together the company's first snow machine out of parts including car bumpers 60 years ago.

After 64 years of marriage, they died one day apart

The Detroit Lakes couple will be buried together on Tuesday.